48: Follow your customer (Miral Sattar interview)
Talking through my hat
English - April 02, 2019 11:23 - 29 minutes - 40.8 MBBusiness Arts books ebooks editing editors proofreaders proofreading publishers publishing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 47: Readers, users and scale (Emmanuel Kolade interview)
Next Episode: 49: Passion and idealism (Hugh McGuire interview)
Miral Sattar is CEO and Founder of LearnSelfPublishingFast and of Bibliocrunch, an award-winning marketplace that connects authors with vetted editors, designers, marketers and more. She's worked in the media industries for 11 years, including launching several digital initiatives at Time. She's written for and been featured in Time, Forbes, Consumer Reports, CNN, and New York Daily News. She's also launching another new business, Bearily Bear, selling cuddly toys that read audiobooks to children.
In this episode, we discuss how initial business ideas change when they encounter customers, how to learn what your customers actually want, and the excitement of working in an industry that's going through huge changes.