Michael Bhaskar is the Co-Founder of digital publisher Canelo, author of the books The Content Machine and Curation, and also Writer-in-Residence at Google's DeepMind with the Ethics and Society team.

In this episode, we talk about how Canelo tries to do things differently - not just the obvious "being digital" stuff but also using marginal gains to produce a large overall result, and how the economics work differently for small publishers, enabling them to work effectively with "mid-list" authors that big publishers might reject as unprofitable. Plus, the need to make time for your creative projects, being willing to work hard to get results, and how mistakes are inevitable and often painful, but how you can learn from everything.