17: Focus on the problem (Bec Evans interview)

Bec Evans is Co-Founder of Prolifiko, the digital productivity coach for writers that uses persuasive technology to help people achieve their writing goals. She's also worked as Head of Innovation for Emerald Group and as Centre Director for Ted Hughes's historic house and grounds, and the writing courses that were held there.

In the episode, we talk about finding a problem you're passionate about, and embracing the fact that your solution to that problem will change. Being a Founder means committing yourself to the business, and so we talk about the journey Prolifiko took from being a side-hustle to a full-time job - and the way that journey changes you from being a specialist to being a generalist, and the way that forces you to stop giving advice and starting to solicit it.