Talking Stack - Marketing Technology Podcast
121 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 14 ratingsAs Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!
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Episodes
How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04
March 17, 2020 12:01 - 21 minutes - 48.2 MBReport of the week: HootSuite’s Global Digital Overview 2020 Top 3 takeaways from the report we discuss: 1.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX 2. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number one activity online- how will marketers’ approach video content to drive business outcomes – especially with a growing list of martech vendors that enable v...
Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03
March 03, 2020 10:40 - 26 minutes - 60.5 MBDavid Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics. Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX spending is growing exponentially. And today’s analysis is about that. We first set context on the scope of CX and the core components needed to ...
Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02
February 19, 2020 11:49 - 37 minutes - 85.5 MBThis week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity resolution space. Section1: talking martech with Pat Maigler, Sr. Manager Marketing Strategy and Operations at Williams Sonoma Inc. (All opinions expressed are Pat’s own, and not representative of Williams Sonoma Inc.) Top 5 highlights of the discussion...
The Growth of First Party Data Tech & Campaign CDPs in 2020 |S3 EP 01
February 11, 2020 11:22 - 33 minutes - 76.5 MBSegment 1: The Growth of First Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between. Highlights of the discussion include: - Factors behind the rise of ‘first party data tech’ - What’s problematic about ‘consent’ replacing cookies - Why publishers will make data vendors irrelevant over time (and the t...
5 Big MarTech Themes for 2020 | 64
December 18, 2019 12:07 - 52 minutes - 121 MBBrent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020: 1. The Customer Data Management space • David explains why his biggest milestone in 2019 was Salesforce, Adobe, and Oracle coming out with seemingly legit CDP’s, and “the very specific technical change” they have made since they entered the CDP conversation • Privacy is the other big significant concept. “It’s getting marketers rethinking how they will ap...
The Performance Aspects of Rich media + a New CDP Trend|63
December 10, 2019 07:21 - 28 minutes - 66 MBWhat is rich media and why is it instrumental in the end user experience? Sanjay Sarathy, VP Marketing of Cloudinary, talks rich media and how marketers can get better outcomes from developing a practical approach to their non-text media strategy. 2/3rd of the web is images, or non-text content. And the world of non-text content is evolving fast- what with video, voice, AR-VR etc. all vying to play starring roles in most marketing strategies today, and users themselves evolving how they inte...
How to Use Insights From Permissioned First Party Data| 62
November 18, 2019 11:58 - 26 minutes - 36.3 MBGary Laben from permissioned-first party research data provider Dynata tells us how marketers can use research-based data to bridge the gaps in our understanding of the customer. ‘Understanding the consumer’ is easier said than done (understatement of the year!). As Gary Laben from Dynata, David Raab from the CDP Institute and Anand Thaker of Intelliphi discuss in this episode of The Talking Stack, it will take a lot of technology and a lot of skills to do that in any meaningful way. Certain...
How to Use Insights From Permissioned First Party Data | 62
November 18, 2019 11:58 - 26 minutes - 36.3 MBGary Laben from permissioned-first party research data provider Dynata tells us how marketers can use research-based data to bridge the gaps in our understanding of the customer. ‘Understanding the consumer’ is easier said than done (understatement of the year!). As Gary Laben from Dynata, David Raab from the CDP Institute and Anand Thaker of Intelliphi discuss in this episode of The Talking Stack, it will take a lot of technology and a lot of skills to do that in any meaningful way. Certain...
Central Decision Hubs, Buyer Journeys, Customer-Centric Marketers and the Future of CRM | 61
November 04, 2019 09:50 - 35 minutes - 32.7 MBJoin Jeff Nicholson VP, CRM Product Marketing at Pegasystems and David Raab in a great conversation around relationships and the future of CRM, where they will explore such questions as: 1. Can you orchestrate something you don’t have any control over? (i.e the famed ‘customer journey’?) 2. What’s best for the customer and why the future of customer-centric marketing is not about the next best offer but the next best action (which may not be an offer at all) 3. How marketing success metric...
Central Decision Hubs, Buyer Journeys, Customer-Centric Marketers and the Future of CRM| 61
November 04, 2019 09:50 - 35 minutes - 32.7 MBWhen two industry experts who go back a long way get together on The Talking Stack, what you get is an explosion of thought starters and concepts that make for an extra-long episode title! Join Jeff Nicholson and David Raab in a great conversation around relationships and the future of CRM, where they will explore such questions as: 1. Can you orchestrate something you don’t have any control over? (i.e the famed ‘customer journey’?) 2. What’s best for the customer and why the future of cus...
The Path to $46 million In Sales From Social Media | 60
October 22, 2019 11:14 - 28 minutes - 26.5 MBIf you track social media marketing best practices, chances are you’ve heard of Santiago Solimei, the global head of social media at the Melia group of hotels. While their success with social media marketing has been extensively covered in the press, let me remind you of the outcomes: the company has been named one of the 10 most influential brands on social media; and has built a solid online community (over 6 million followers) around its 545 brand and hotel accounts on different social med...
The Path to $46 million In Sales From Social Media Marketing | 60
October 22, 2019 11:14 - 28 minutes - 26.5 MBIf you track social media marketing best practices, chances are you’ve heard of Santiago Solimei, the global head of social media at the Melia group of hotels. While their success with social media marketing has been extensively covered in the press, let me remind you of the outcomes: the company has been named one of the 10 most influential brands on social media; and has built a solid online community (over 6 million followers) around its 545 brand and hotel accounts on different social med...
The Real Life of Martech Managers: Career, Challenges and Choices | 59
October 14, 2019 11:00 - 26 minutes - 24.2 MBSteve Petersen, marketing technology manager at WGU, an online institution for higher education shares what the job profile really involves, real life practical challenges on-the-job, the reality of choosing the right technology, and on being a good partner to your martech vendors. Here are the top 3 highlights – but don’t miss the details in our conversation! 1. Want to build a career in martech? Here are Steve’s top tips • Listen to your dad! • Learn new stuff/ technologies when you get a...
Artificial Intelligence In Marketing: Use-Cases, Readiness, Skill Sets, Challenges And Ethics| 58
October 01, 2019 11:24 - 29 minutes - 26.7 MBToday we are talking about Artificial Intelligence (AI) and Machine Learning (ML) in marketing with Loren McDonald, who is Program Director, Marketing Research at Acoustic, and a well-regarded figure in the AI in Marketing space, having been the marketing evangelist for IBM’s Watson platform for over a decade. We start with clarifying the various terms related to AI in marketing – from predictive analytics to ML to AI and RPA and everything in between, how can marketers not be confused about...
AI In Marketing: Use-Cases, Readiness, Skill Sets, Challenges And Ethics| 58
October 01, 2019 11:24 - 29 minutes - 26.7 MBToday we are talking about AI and ML in marketing with Loren McDonald, who is Program Director, Marketing Research at Acoustic, and a well-regarded figure in the AI in Marketing space, having been the marketing evangelist for IBM’s Watson platform for over a decade. We start with clarifying the various terms related to AI in marketing – from predictive analytics to ML to AI and RPA and everything in between, how can marketers not be confused about what this really means to them? And how mu...
Gartner’s Digital Marketing Hype Cycle 2019 Explained | 57
September 24, 2019 12:49 - 35 minutes - 32.6 MBThis week, we dig into the Gartner Hype Cycle for Digital Marketing and Advertising 2019, with Mike McGuire who takes us through the category selection and what the different phases (should) mean to us, marketers. We also talk through the 3 of the 4 technologies identified in the report as being transformational for marketing over the decade - currently, these 3 are all at the ‘peak of inflated expectations’ but will soon be entering the ‘trough of disillusionment’. Customer Data Platforms ...
Lean Surveillance, Brand Value and Other MarTech Disruptions |56
September 17, 2019 11:48 - 37 minutes - 67.9 MBWe’re excited to welcome Duane Schulz to the Talking Stack this week- not just because he brings decades of perspective from both enterprise and start-up experiences, but also because he is a passionate champion of responsible marketing that creates true brand value. Here’s what we talked about: On Steering the marketing and martech digital transformation at Xerox: Duane highlights a 4 step framework they followed when he led the dual marketing and martech practice there: 1. Discover: ident...
Lean Surveillance, Brand Value and Other MarTech Disruptions | 56
September 17, 2019 11:48 - 37 minutes - 67.9 MBWe’re excited to welcome Duane Schulz to the Talking Stack this week- not just because he brings decades of perspective from both enterprise and start-up experiences, but also because he is a passionate champion of responsible marketing that creates true brand value. Here’s what we talked about: On Steering the marketing and martech digital transformation at Xerox: Duane highlights a 4 step framework they followed when he led the dual marketing and martech practice there: 1. Discover: ident...
BI Beyond Dashboards + What’s up with B2B CDPs?|55
September 10, 2019 11:36 - 27 minutes - 49.5 MBThis week we speak to Pedro about BI and Data intelligence solutions for the data-driven workforce – people who need data to do their work, but are not necessarily data experts. Pedro’s take on BI is all about creating ‘data-driven experiences’ – that are accessible by more than just data the analysts; and which go beyond just ‘reports and dashboards’. Here are some of the highlights of the conversation: 1. Getting value out of your data with data-driven experiences Multiple sources of busi...
Business Intelligence Beyond Dashboards + What’s up with B2B CDPs? | 55
September 10, 2019 11:36 - 27 minutes - 49.5 MBThis week we speak to Pedro about Business intelligence (BI) and Data intelligence solutions for the data-driven workforce – people who need data to do their work, but are not necessarily data experts. Pedro’s take on BI is all about creating ‘data-driven experiences’ – that are accessible by more than just data the analysts; and which go beyond just ‘reports and dashboards’. Here are some of the highlights of the conversation: 1. Getting value out of your data with data-driven experiences ...
Mobile Marketing, AdTech, and the Future (it's more than 5G)| 54
September 03, 2019 11:48 - 30 minutes - 27.6 MBSegment 1: In conversation with Jake Jake Moskowitz, VP of Data Strategy at Emodo + Head of Emodo Institute Here are the highlights 1. The mobile ad tech ecosystem The mobile marketing has consolidated in the last 5 years or so- there are clear centralised players where the money flows – namely the walled gardens and the open ecosystem. Jake explains all the elements of the ecosystem and how they work – a great segment to understand what’s what in mobile ad tech. 2. Is there a difference b...
How Performance Marketing Impacts Marketing Performance | 53
August 20, 2019 12:43 - 28 minutes - 25.9 MBIn this episode of the Talking Stack, we clear the air on what modern-day performance marketing looks like. Robert Glazer of Acceleration Partners brings clarity on what makes (and doesn’t make) for good performance marketing as seen through the lens of partner marketing as a methodology. We also look at common partner marketing mistakes and ways to optimize ROI from the methodology. Highlights: Its not the what, it’s the how Robert helps us understand partner partnerships not as a channel...
When the Enterprise Owns the Data + Are CMOs redundant? | 52
August 05, 2019 11:42 - 33 minutes - 61.2 MBSEGMENT 1: In conversation with Alexei Yukna, Director of Marketing Technology Research at 14West We go over a gamut of themes with Alexei, who as a practicing professional – someone who is actually involved in the day-to-day of bringing enterprise data together and leveraging it for better business outcomes – shares some practical insights not just for his peers, but even for martech vendors! Here are some of the key highlights: 1. Going Agile: Alexei takes us through the entire process of ...
Data Management: When the Enterprise Owns the Data + Are CMOs redundant? | 52
August 05, 2019 11:42 - 33 minutes - 61.2 MBEpisode Title: Enterprise Data Management: When the Enterprise Owns the Data + Are CMOs redundant? Alexei Yukna, Director of Marketing Technology Research at 14West talks gamut of themes, who as a practicing professional – someone who is actually involved in the day-to-day of bringing enterprise data together and leveraging it for better business outcomes – shares some practical insights not just for his peers, but even for martech vendors! Here are some of the key highlights: 1. Going Agil...
When the Enterprise Owns the Data + Are CMOs redundant? | 52
August 05, 2019 11:42 - 33 minutes - 61.2 MBAlexei Yukna, Director of Marketing Technology Research at 14West talks gamut of themes, who as a practicing professional – someone who is actually involved in the day-to-day of bringing enterprise data together and leveraging it for better business outcomes – shares some practical insights not just for his peers, but even for martech vendors! Here are some of the key highlights: 1. Going Agile: Alexei takes us through the entire process of how 14West decided to adopt an agile approach to bu...
Managing your Agency Stack + HubSpot’s Smart Agency Model | 51
July 22, 2019 13:01 - 30 minutes - 56.1 MBSegment 1: In conversation with Brian Regienczuk of Agency Spotter Having trouble finding the right agency partner or navigating all your approved agencies? There’s a tool for that, and it’s in the cloud! Join us in conversation with Brian Regienczuk of Agency Spotter(https://www.agencyspotter.com/). We talk about Client Reviews as a way to bring objectivity to the Agency selection process, and why really complicated Agency websites (ironic!!) make it so difficult. Brian suggests, “Having a...
LUMA Digital Brief 2019 + Why Data Activation Matters | 50
July 16, 2019 09:56 - 18 minutes - 34.5 MBStandout term from today’s show: CDAP: We’ve build CDPs to create a unified data set about each customer, but do we have the ability to activate this data cross our disparate marketing automation systems? Remember, we discussed on this episode how integration between martech stack components is still the single largest challenge marketers today face. No matter how much great data you have, putting it to use across channels in well-orchestrated campaign is still the winning trick. With vendors...
The Smarter Martech Stack: Practical Tips and Best Practices| 49
July 08, 2019 11:03 - 30 minutes - 55.2 MBAnita Brearton of Cabinet M is one of the pioneers of stack management and rationalization, and we were excited to talk about going from Franken-stack to Fabu-stack in this episode of the Talking Stack. Should every CMO put stack rationalization on their agenda for the year? 21:02 Sure! Wouldn’t you, if you knew you could save up to 20% on Martech spending with an exercise like that?! + What can vendors do to help marketers build more effective and efficient stacks? Anita has a great tip fo...
Predictive Analytics: Google Big Query’s Impact on Smart Databases | 48
July 01, 2019 12:54 - 23 minutes - 42.3 MBWelcome back! This week, we don’t have a guest, but we have some great news nuggets to analyze! 1. We breakdown what Google Big Query’s recent announcement on predictive marketing analytics templates may benefit marketers – but we take it a step further and also talk about how offerings such as this could impact the overall Smart Data space (specifically how Data Lakes are getting smarter) and whether this could also impact the CDP space as we know it. Predictive marketing analytics using Bi...
Google Big Query’s Impact on Smart Databases + is Mid-tier Martech Evolving?| 48
July 01, 2019 12:54 - 23 minutes - 42.3 MBWelcome back! This week, we don’t have a guest, but we have some great news nuggets to analyze! 1. We breakdown what Google Big Query’s recent announcement on predictive marketing analytics templates may benefit marketers – but we take it a step further and also talk about how offerings such as this could impact the overall Smart Data space (specifically how Data Lakes are getting smarter) and whether this could also impact the CDP space as we know it. Predictive marketing analytics using Bi...
Data-driven creativity for CX + Big Tech CDP news | 47
June 24, 2019 12:55 - 27 minutes - 51.1 MBSegment 1: Talking to Akhilesh Tiwari, Global Head, Enterprise Application Services, Tata Consultancy Services This week, in our quest to get more diverse voices to talk about their view of CX, we talk to Akhilesh Tiwari from TCS about the practicalities of aligning technology, data and creatives to deliver CX. Here are the questions Akhilesh raises for marketers: Do your backend systems support the marketing vision for CX? Are you forgetting the impact of back-end functionalities and alig...
Data-driven creativity for Customer Experience + Big Tech CDP news | 47
June 24, 2019 12:55 - 27 minutes - 51.1 MBSegment 1: Talking to Akhilesh Tiwari, Global Head, Enterprise Application Services, Tata Consultancy Services This week, in our quest to get more diverse voices to talk about their view of Customer Experience (CX), we talk to Akhilesh Tiwari from TCS about the practicalities of aligning technology, data and creatives to deliver CX. Here are the questions Akhilesh raises for marketers: Do your backend systems support the marketing vision for CX? Are you forgetting the impact of back-end fu...
CDP R(evolution): 5 Major Factors Buyers Should Think About | 46
June 17, 2019 11:39 - 40 minutes - 74.4 MBWelcome to the CDP-Special with 3 of the most influential, independent voice in CDP: Zach Van Doren, CEO of CMOLabs; David Raab, Founder of CDP Institute; and Anand Thaker, CEO of Intelliphi. At the end of this session, we hope our listeners – primarily potential buyers of CDP and marketers interested in/ accountable for customer data management initiatives - have a better feel of some key factors/ developments impacting the space (beyond the obvious information one finds about choosing a CDP...
Customer Engagement: The Marketoonist Talks Martech | 45
June 11, 2019 10:27 - 38 minutes - 71.5 MBEpisode Title: Customer Engagement: The Marketoonist Talks Martech In today’s episode, marketer-turned-marketoonist Tom Fishburne tells us why pain points are shorthand for empathy, and how he helps bring perspective to marketers by finding humor in these pain points. Here are the key takeaways from the discussion: Marketers need to get out of their ‘ivory towers’ and spend time with their customers in real environments- over the phone or in person. Quantitative data is great, but qualitat...
The Marketoonist Talks Martech | 45
June 11, 2019 10:27 - 38 minutes - 71.5 MBIn today’s episode, marketer-turned-marketoonist Tom Fishburne tells us why pain points are shorthand for empathy, and how he helps bring perspective to marketers by finding humor in these pain points. Here are the key takeaways from the discussion: Marketers need to get out of their ‘ivory towers’ and spend time with their customers in real environments- over the phone or in person. Quantitative data is great, but qualitative insight will only come from real conversations in live environme...
Practical AI with Siara Nazir + why LinkedIn wants an identity graph| 44
June 03, 2019 11:03 - 38 minutes - 70.3 MBToday we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk- a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges that...
Practical AI with Siara Nazir + why LinkedIn wants an Identity Graph | 44
June 03, 2019 11:03 - 38 minutes - 70.3 MBToday we welcome special guest Siara (pronounced Sai-ra) Nazir, who is Head of Digital Marketing at Autodesk- a company we are all familiar with because of products like Autocad (that is just one of the hundreds of its brands of course)…Siara herself has been a marketer for close to two decades, and has done it all, from above the line to below the line and now digital marketing. We’re excited to be speaking with a practitioner to get a different perspective on martech and the challenges that...
GDPR Anniversary 2019 Special Episode | 43
May 27, 2019 15:41 - 44 minutes - 82 MBOur discussion today, on GDPR’s one-year anniversary, attempts to go beyond stating the obvious – and may even give you some ideas and inspiration on how best to approach customer data in a complex, regulated and aware world. We divided today’s discussion into 3 parts: survey findings, impact on marketers, and still-open questions. Here are some of the best nuggets from the discussion: 1. Top patterns we noticed from the surveys - Customer trust on how brands use customer data is falling ac...
Being Strategic About Marketing Ops + Google's Intent Insight: with Jocelyn Brown, Allocadia |42
May 20, 2019 14:32 - 34 minutes - 63.9 MBIt’s all about being ‘contextual’ this week on The Talking Stack! You hear the word ‘contextual’ and you think this is going to be about CX..but today we are talking about it in two different..well..contexts.. (sorry): the importance of context in measuring marketing performance; and the importance of context in buyer intent. Segment 1 with Jocelyn Brown from Allocadia is all about measurement and metrics, and Segment 2 is our quick takeaways from the Google Marketing Week and how it might im...
Marketing Performance: Being Strategic About Marketing Ops with Jocelyn Brown, Allocadia | 42
May 20, 2019 14:32 - 34 minutes - 63.9 MBEpisode Title: Marketing Performance: Being Strategic About Marketing Ops with Jocelyn Brown, Allocadia It’s all about being ‘contextual’ this week on The Talking Stack! You hear the word ‘contextual’ and you think this is going to be about CX..but today we are talking about it in two different..well..contexts.. (sorry): the importance of context in measuring marketing performance; and the importance of context in buyer intent. Segment 1 with Jocelyn Brown from Allocadia is all about measure...
Customer Journey: Are You Missing These 10 Keys to Word-of-Mouth Marketing? With Jay Baer | 41
May 06, 2019 13:13 - 34 minutes - 63.3 MBEpisode Title: Customer Journey: Are You Missing These 10 Keys to Word-of-Mouth Marketing? With Jay Baer SEGMENT 1: How to create a winning word-of-mouth strategy that drives business outcomes? Jay Baer, one of the foremost authorities on word-of-mouth globally, shares 10 secrets to winning word-of-mouth marketing. Here are 10 golden word-of-mouth marketing rules we distilled from our conversation with Jay Baer. 1. Good CX is not the same as a great ‘talk trigger’. Competency doesn’t cr...
Are You Missing These 10 Keys to Word-of-Mouth Marketing? With Jay Baer | 41
May 06, 2019 13:13 - 34 minutes - 63.3 MBSEGMENT 1: How to create a winning word-of-mouth strategy that drives business outcomes? Jay Baer, one of the foremost authorities on word-of-mouth globally, shares 10 secrets to winning word-of-mouth marketing. Here are 10 golden word-of-mouth marketing rules we distilled from our conversation with Jay Baer. 1. Good CX is not the same as a great ‘talk trigger’. Competency doesn’t create conversations. Removing friction, being omni-channel - all these things are basic expectations – but ...
5 crucial ‘B2B Conversational Marketing’ insights: with Dave Gerhardt, Drift| 40
April 29, 2019 14:05 - 36 minutes - 66 MBThe last time I heard marketers talking about a real-world change that impacted marketing, it was the subscription economy. Now, the opinion may vary on that but I’m hearing the words again. No – not subscription economy. This time, its Experience Economy. In today’s show, Dave Gerhard from Drift talks to Team Talking Stack - David Raab, Anand Thanker and Amit Varshneya (filling in for regular host Chitra Iyer) about why conversational marketing addresses a critical world change, and a ton of...
How to build a Revenue Stack with the right SalesTech: with Nancy Nardin| 39
April 15, 2019 16:12 - 32 minutes - 60.1 MBThis week, David, Anand and I are joined by Nancy Nardin, creator of the Nancy Nardin Salestech Landscape, to talk about all things Salestech. How to buy salestech, why to buy it, who should buy it and how to optimize the outcomes from salestech investments. Here are the highlights: The evolution of Salestech and state of the landscape: it’s a scattered approach but it should be strategic. - Salestech is more than CRM - Why we aren’t investing as much or as well in salestech as we should be ...
Sales Enablement: How to build a Revenue Stack with the right SalesTech: with Nancy Nardin| 39
April 15, 2019 16:12 - 32 minutes - 60.1 MBThis week, David, Anand and I are joined by Nancy Nardin, creator of the Nancy Nardin Salestech Landscape, to talk about all things Salestech. How to buy salestech, why to buy it, who should buy it and how to optimize the outcomes from salestech investments. Here are the highlights: The evolution of Salestech and state of the landscape: it’s a scattered approach but it should be strategic. - Salestech is more than CRM - Why we aren’t investing as much or as well in salestech as we should be ...
Business Intelligence: Measuring Marketing, How Google Innovates with Babak Hedayati, Tapclicks | 38
April 10, 2019 05:15 - 37 minutes - 68.2 MBEpisode Title: Business Intelligence: Measuring Marketing, How Google Innovates with Babak Hedayati, Tapclicks Guest of the Week: Babak Hedayati, Founder and CEO of TapClicks Babak reminds us why marketing data is such a crucial- and often overlooked – source of BI for the organization, and also shares the need for performance measurement tools and dashboards to deliver relational and causal insights in our cross-device, omnichannel world. We also talk about why the partnership with Snap is ...
Measuring Marketing, CDP certification and How Google Innovates: with Babak Hedayati, Tapclicks | 38
April 10, 2019 05:15 - 37 minutes - 68.2 MBGuest of the Week: Babak Hedayati, Founder and CEO of TapClicks Babak reminds us why marketing data is such a crucial- and often overlooked – source of BI for the organization, and also shares the need for performance measurement tools and dashboards to deliver relational and causal insights in our cross-device, omnichannel world. We also talk about why the partnership with Snap is significant and the complexities of successful data-driven decision making in the complex times we operate in. B...
Changing B2B Buyers, Chief Identity Officers, and Breaking Up Big Tech with Jackie Palmer,SAP | 37
March 18, 2019 16:29 - 30 minutes - 55.9 MBSegment 1 - 01:00: Discussion with Special Guest Jackie Palmer We talk about how Jackie prioritizes product development at SAP’s marketing cloud, how and when they balance the power of AI with the power of people in a large Enterprise like SAP, and the factors – organic and inorganic -that impact B2B solution development. We also got into a discussion about the changing composition of the B2B buyer and how that impacts product development, based on this news item about how Twitter develops ...
Changing B2B Buyers, Chief Identity Officers, and Breaking Up Big Tech with Jackie Palmer, SAP | 37
March 18, 2019 16:29 - 30 minutes - 55.9 MBSegment 1 - 01:00: Discussion with Special Guest Jackie Palmer We talk about how Jackie prioritizes product development at SAP’s marketing cloud, how and when they balance the power of AI with the power of people in a large Enterprise like SAP, and the factors – organic and inorganic -that impact B2B solution development. We also got into a discussion about the changing composition of the B2B buyer and how that impacts product development, based on this news item about how Twitter develops ...
Talking Artificial Intelligence, User-Generated Content, Privacy Opportunity with Zak Pines | 36
March 12, 2019 12:07 - 33 minutes - 62.1 MBSegment 1: With special guest ZAK PINES, DIRECTOR, SALES & MARKETING, FORMSTACK Zak Pines shares his experience as leader of Sales and Marketing; his personal evolution with using data to inform his decisions in both those roles, the proper approach to building a Customer Data Management Stack, and Revenue Marketing. His tips? • Don’t overly complicate data or attribution – keep it simple • Get a reality check around effectiveness of your stack components • Sales people are as important as ...