What if a patient could put aside pamphlets and actually see the impact a diet could have on his or her state of health? What if a surgeon could train or prepare for a complex procedure by simulating it first in a 360-degree 3D simulation? Digital reality is no longer only a concept attributed to the science fiction realm. The immersive technology of augmented and virtual reality is now being applied to many business applications across industries, making these scenarios increasingly realistic. Explore the potential for digital reality in life sciences and health care.