S6 | Episode 12 | Sam Royle & Greg Donnelly of SoSquared: The Power of Low-Code & No-Code Tools

The Start-Up Diaries Podcast

English - April 10, 2023 23:00 - 38 minutes - 26.3 MB
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Previous Episode: Maintaining A Start-Up Mentality Through Growth | CEO @ wi-Q | Patience Tucker

Next Episode: Building The UK’s Only Carbon-Neutral Neobank (LIVE!) | Co-Founder @ Tred | Will Smith

SoSquared provides the infrastructure behind creating successful influencer marketing and user-generated content campaigns. Their mission is to connect businesses directly with creators to establish more transparent relationships, resulting in superior collaboration results.

In this episode, Chris sat down with Co-Founders Sam Royle (CEO) and Greg Donnelly (CTO) of SoSquared to hear all about the story behind their platform and how they were able to Co-Found business without ever having met...

Greg talks through their decision to use low-code and no-code tools such as Bubble to build the platform and Sam discusses their two-fold strategy to acquiring users.

The pair touch upon their experience with accelerator programmes and how this has impacted their product's journey, and finally Sam talks through how they have been able to market the product without spending a penny...

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