Taking Note #4: Kristina Halvorson on Content Strategy
Taking Note: Conversations with Evernote
English - April 24, 2017 16:00 - 38 minutes - 69.9 MB - ★★★★ - 105 ratingsTech News News Business productivity evernote technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Taking Note #3: Kim Scott and "Radical Candor"
Next Episode: Taking Note #5: Tiago Forte's Approach to Productivity
If your organization has an online presence, you'd better be thinking about content strategy. But as Kristina Halvorson of Brain Traffic explains, it's not just a matter of what you say, but how well your content serves your readers or customers. Kristina explains the fundamentals and more in an engaging interview.
We also hear from Beat Bühlmann, Evernote's GM of EMEA, who tells us about his system of personal development. Beat's "Swiss PDP Approach" goes beyond standard concepts of work/life balance to get to the center of who we are as individuals.