S2 E7: Refreshing the Evernote Brand
Taking Note: Conversations with Evernote
English - August 16, 2018 13:00 - 28 minutes - 52.8 MB - ★★★★ - 105 ratingsTech News News Business productivity evernote technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2 E6: Managing Remote Teams with Dave Mattson & Norm Happ
Next Episode: Introducing Focus Culture
When Evernote decided to refresh its brand after 10 years, it was about more than tweaking the logo or adopting a new color scheme. It was about distilling the company’s essence, clarifying its purpose and point of view.
In this episode, Francie Strong and Jonathan Woytek walk us through why Evernote undertook this effort, what's changed and what hasn't, what it means for the company and its customers, and what other brands can learn from the experience.