Are you a freelancer or looking for your next big gig? Here’s a crucial tip for email outreach that will boost your response rate. In your email, make sure you prove you’ve done homework on the company where you want to freelance. That means visit the company’s website and, in your email, highlight a blog post or piece of news that stands out to you. Make your email 100% customized. Take an interest in the employer first. That way, the employer will be more likely to take an interest in you.