#94: Why You Need a Brand Guide with Sarah Klongerbo

Sarah Klongerbo is a conversion copywriter and website designer who believes your story matters, and the way you tell it can make or break your business. She lives in Sioux Falls, South Dakota, with her husband, baby boy, and golden retriever — but she works with creative entrepreneurs around the world.

She's passionate about crafting compelling messages and polished websites to help you validate your brand, increase your impact, and make your business shine online! Here’s what I discussed with Sarah regarding growing your business by utilizing a brand style guide:

Sarah’s journey to entrepreneurship What a brand style guide is How getting other eyes on your business can help you gain clarity Why you need a brand style guide and how it can help you gain consistency How a brand style guide is really helpful for if you are going to work with a copywriter or designer A brand style guide helps you know how to represent your brand It’s important to not only get clear on who you are but also who you AREN’T Where to start in creating your own brand style guide (hiring out or DIY) and the three parts to include in it Utilizing Canva to create your guide How often should you review/update your brand style guide Sharing about your brand style guide with your audience

Connect with Sarah on social media @sarahklongerbo. She has free resources on her website, such as a weekly copywriting newsletter to improve your brand messaging. You can also learn about Sarah's copy and design services here!