#75: Finding Your Special Sauce with Taylor de la Fuente

Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com.

In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update your marketing funnel and website to attract more dream clients to your service-based business.

Here are the main items discussed in this episode:

How Taylor got started in copywriting Stepping into your confidence and how copy can help with that How it takes time to find your special sauce and business interests Taylor’s special sauce and three ways to find yours Questions to ask yourself to discover your special sauce How asking your clients can help you discover what makes your business unique and stand out Using your business besties and peers to get an outside perspective on what makes you different to discover your special sauce Taking that information and then starting at the bottom of your funnel to update things Taylor’s tips for updating your website What personal branding means to Taylor

I love the tangible tips Taylor mentioned that you can start doing right now! If you want to connect with her, you can find her on Instagram @lteditorial.

Full show notes here

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