The Right Message To The Right Person At The Right Time: The Secrets To Effective Email Marketing With Dean Dutro

Some people say email marketing is dead. Nothing could be further from the truth. In reality, email has become more nuanced as a marketing platform and it remains the single best way that you can reach the people who want to listen to what you have to say. Dean Dutro explains this in more detail in this conversation with Penny Zenker. Dean is the co-founder of Worth eCommerce, a marketing firm that specializes in helping eCommerce companies increase their revenue through sophisticated email and SMS marketing solutions. Listen in as he explains the unique advantages that email has over other popular media and how you can use it effectively to increase your leads and grow your sales in a relatively short time. He also shares his unique focus on performance management in lieu of time management, an interesting strategy that works perfectly in his company’s business model.

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