The post Decoding the Subtleties of Women’s Relationship with Technology appeared first on Tabadlab | Understanding Change.

Existing discourse on women’s relationship with technology centres itself on paradigms of accessibility and ownership; however, a series of early conversations with women in Pakistan revealed more nuanced and personal contours within that relationship. These shape how women understand, interact, and adopt technology. We explore the subtle behavioral, perception-based, and emotive specificities ranging from fear, guilt, and self-doubt, as informed by socio-cultural experiences and beliefs that characterise women’s interaction with technology.

Through our work, we hope to deepen the understanding around women’s contextual realities that are critical in shaping successful digital interventions aimed at improving digital adoption at scale.
 

This was presented by Tabadlab at the Global Digital Development Forum 2023. 




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The post Decoding the Subtleties of Women’s Relationship with Technology appeared first on Tabadlab | Understanding Change.