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Marketing for Developers
Syntax - Tasty Web Development Treats
English - June 27, 2018 13:00 - 1 hour - 71.7 MB - ★★★★★ - 935 ratingsTechnology News Tech News css html html5 javascript webdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Scott and Wes talk about marketing. Specifically how to do marketing if you’re a developer wondering where to start.
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Show Notes7:58 - Personal Branding
Build trust and reciprocity Be authentic to yourself and let that carry through in your work. Have the guts to put yourself out there and establish yourself as an expert. Speak at conferences Write blog posts Make YouTube videos Be on podcasts Start your own podcast14:50 - Running a Business
Treat people well. Reward your customers. Don’t punish your users. Have a refund policy.19:26 - Social Media
Don’t push people off a platform. Bring content to them that is tailored for that platform.
Get in early, before the platform becomes super crowded.
YouTube
Quality content through quantity. Write good SEO titles. Tease your paid content or create a free one-off. Don’t expect to make a lot of money, but it can be great for growing a brand.49:55 - Paid Advertising
Don’t be sleazy. Ads are good for getting likes and driving some traffic to something, but it takes experimentation to get the best bang for you buck.54:40 - Email marketing
Wes: Email is probably responsible for most of my sales. Keeps people up to date and helpful for promoting new courses. Helpful for figuring out what people want.59:17 - Partnerships
A lot of companies want to partner rather than just sponsor. It can be a great way to fund the creation of products/courses. Affiliate programs are great when they work out.67:30 - Freebies
Giving away free content is a surefire way to get people to pay attention. It’s about giving back to the community as much as marketing your products. ××× SIIIIICK ××× PIIIICKS ××× Scott: Cypress: End to end testing Wes: Audiobook: Own the Day, Own Your Life Shameless Plugs Scott’s New Electron Course Wes’ Advanced React and GraphQL Course Tweet us your tasty treats! Scott’s Instagram LevelUpTutorials Instagram Wes’ Instagram Wes’ Twitter Wes’ Facebook Scott’s Twitter Make sure to include @SyntaxFM in your tweets