58 - DTC is Blooming at Colour Republic: Kacy Fabie, Head of eCommerce
Digital Innovator
English - September 07, 2021 16:00 - 55 minutes - 51 MBTechnology Business remote work hybrid work future of work work from home work from anywhere technology tools productivity Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Using App Clips and Widgets for High-Value Engagement
Digital innovation's acceleration increased dramatically as a result of 2020. No clearer are the impacts than at brands like Colour Republic, which focuses on fresh cut flowers. Kacy Fabie's deep digital expertise is helping lead the charge. Her knowledge of digital marketing and ecommerce is setting the foundation for DTC to become a more significant part of the business. This week we discuss everything from the evolution of digital marketing, optimizing digital channels, strategic decisions in digital transformation, last mile for fresh supply chains, and more.
Watch the video version of this episode.
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