16 - Creating Brand Affinity: Kyle Washburn from Wistia
Digital Innovator
English - November 03, 2020 12:00 - 40 minutes - 37.3 MBTechnology Business remote work hybrid work future of work work from home work from anywhere technology tools productivity Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 15 - Briefing: Digital Innovation in Retail & Fashion
People don't buy from corporations and they don't support organizations. People buy because of emotion and they support the causes they are passionate about. That's where brand affinity comes into play and there's no company doing it better than Wistia. This week, Ken speaks with Kyle Washburn at Wistia on how video plays into brand affinity. They also touch on how Wistia's new offering in the podcast space fits into its approach and the market as a whole.
Watch the video version of this podcast.
Topics
4:06 - Background on Kyle & Wistia
7:45 - The importance of video for business today
10:50 - How to get started with video
17:08 - YouTube vs. Wistia; how and where to use each
25:03 - What is an "audio conference" and why Wistia hosted one
30:45 - How podcasting evolved and Wistia entering the market
37:54 - Wrap up and where to find Kyle
Links
How to Convince Your Boss that You Need Video
Remote Podcasting Tips: How to Record Great Audio From Home
Video Show Versus Podcast: What's Right for Me?
How SalesHacker Uses Wistia and Youtube in Tandem
Meet Podcasting: Telling Your Brand’s Story Your Way
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