10 - Building Better Products: Cassandra Gamm and Jono Loeser from Mixpanel
Digital Innovator
English - September 22, 2020 11:00 - 43 minutes - 40.2 MBTechnology Business remote work hybrid work future of work work from home work from anywhere technology tools productivity Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 9 - Uniting a Fragmented Ecosystem: Eric Stein from Branch
Every product manager wants the same thing: to build better, more engaging products. Yet even the best ideas need to be supported by strong data. Cassandra Gamm and Jono Loeser join Ken this week to discuss how product analytics tools like Mixpanel help PMs, engineers, and other stakeholders increase the rate of innovation by discovering key value moments that can help drive growth and retention.
Watch the video version of this podcast.
Topics
2:00 - Mixpanel in the modern tech stack
6:17 - Finding your key value moments
14:17 - Resurrecting users
16:56 - Using product analytics to drive retention
24:17 - Using Mixpanel for Growth
29:30 - Key metrics for success
34:22 - Mixpanel's Modeling Layer
36:45 - Macro trends in products analytics
Links
mixpanel.com
@mixpanel
The Guide to Product Analytics
The Mixpanel Modeling Layer
/in/jono-loeser
/in/cassandragamm
Follow
@kenyarmosh
/in/kenyarmosh