COP26 catch ups: Brand Activism with Lauren MacCallum from Protect Our Winters
Shifting The Narrative
English - November 04, 2021 06:33 - 15 minutesMarketing Business Science Earth Sciences Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode we catch up at COP26 with Lauren MacCallum from Protect Our Winters. Fresh from her appearance on A Seat At The Table, Lauren speaks about how brands can embrace activism properly, as well as how we can secure a just transition from oil and gas.
Find POW's Divest the Dirt campaign here
Listen in for Joss' key takeaways about greenwash and the role of NGOs in communicating the climate crisis.
You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.
In this episode we catch up at COP26 with Lauren MacCallum from Protect Our Winters. Fresh from her appearance on A Seat At The Table, Lauren speaks about how brands can embrace activism properly, as well as how we can secure a just transition from oil and gas.
Find POW's Divest the Dirt campaign here
Listen in for Joss' key takeaways about greenwash and the role of NGOs in communicating the climate crisis.
You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.