How To Know What Kind Of Change Is Required In Building Materials Offerings

Grant Farnsworth, President of The Farnsworth Group, gives us his highly informed perspective on the top three things Building Products Manufacturers need to be prioritizing about their Products, Brand, and Distribution Channels based on the custom market research he and his team has performed for leaders in the industry.

Topics discussed:

 The Influential Role of Digital During the Entire Research Journey and Path to PurchaseCurrent Primary Causes for Product Shift, Brand Shift, and Channel Shift in Building Products PurchasesHow Much "Gut Feeling" Should be Considered in Building Products Decision MakingHow to Inform Product Development and Concept DevelopmentWhat It Means for A Building Products Manufacturer to Be InnovativeHow to Keep up with New Entrants from the Tech World into the Building Materials MarketThe Role of Changing Consumer Purchase Paths in Market ControlThe Top 3 Things Building Materials Manufacturers Need to PrioritizeThe Importance of Breaking Down Your Manufacturer Website to Tailor the User ExperienceA Recent Success Story for The Farnsworth GroupThe Best Advice Grant Has Ever Received - Focus