Episode 6: Crafting Change Locally with Josh Cromwell
Sweat the Details by Nest Realty
English - March 15, 2019 19:20 - 33 minutes - 76.1 MB - ★★★★★ - 11 ratingsInvesting Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our guest this week was Josh Cromwell, CFO with Starr Hill Brewery, located in Crozet, VA. In 1999, Starr Hill became the second craft brewery to open in the Commonwealth, and is now among more than 250 brewers in Virginia, delivering over 28,000 barrels of beer each year.
We were able to talk about the rich history of Starr Hill and the importance of a successful re-branding of their products. We covered the difference of new product launch and re-presentation of existing beers that are strong sellers that have loyal followers.
And finally, we talk about the importance of the local involvement with the community and the way that community drives culture. Why employee culture is so important to Starr Hill and recognition and rewards.
Starr Hill Redesign: https://starrhill.com/2015/04/27/starr-hill-brewery-releases-new-packaging-designs/
The company’s designer Wyndsor Hug: https://starrhill.com/2016/02/01/meet-the-designer-wyndsor-hug/