We welcomed Bart Isley with Scrimmage Play, the Charlottesville region’s local sports journalistic home. They cover 19 schools, and hundreds of teams, and are a remarkable asset to the community.

- What is Scrimmage Play?

- Value of high school sports - to the kids, schools, community - a uniting story

- Being the positive filter

- Picking up what local news used to cover

- Naming names

- Customer acquisition challenge with rapidly changing student population

- Merits of different forms of media

- “People trust us” - how to build, how to own mistakes

- How well kids handle interviews; helping kids to avoid hurting themselves

- Providing voice to the voiceless

- History of segregated schools in Charlottesville

http://www.scrimmageplaycva.com/articles/stories/long-last-viaha-inducts-first-hall-fame-class/

- Giving back to the community

- Changing people’s worlds

- Showing up