Should you buy or build? Hire an engineer? Go headless? These are the questions that can consume DTC brands, and there’s no one-size-fits-all answer. We were joined once again by Ben Kochavy, who helped shed light on the questions above. The key takeaway is this: there’s a time for brands to live on a platform like Shopify, and a time to go custom. There’s also a middle ground, where you can build custom apps for your Shopify-based business. What you don’t want to do is drown your early-stage company in engineering costs, or hobble your growth with systems that prevent agile pivots.

Show Topics

When to buy versus buildThe pros and cons of customWhy Shopify is the best bet for new brandsTech doesn’t always add valueInvest in custom appsAim for fewer failure points

Show Links

Check out ColdBru DigitalConnect with Ben Kochavy on LinkedIn or TwitterCheck out 1-Click PonyConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter