The Role of AI in Shaping the Future of eCommerce with Mikko Rekola of Woolman

Mikko Rekola is the Chief Evangelist of Woolman, a Shopify Plus design and development agency in Europe. Woolman has established itself as one of the biggest agencies in its field, catering to renowned brands such as Mars Pet Food, Daniel Wellington, and H&M.

In this episode, Ben and Mikko dug deep into the current trends in eCommerce, including the use of AI to improve product discoverability and customer conversion. They discuss the potential of chatbots and semantic websites to change the way customers search for products, the importance of content marketing and gamification in engaging customers and building brand loyalty, and the challenges faced by mid-market enterprises in implementing DTC strategies.

Topics

How AI is Changing DTC Brand Conversions and DiscoverabilityThe Future of DTC Brands and eCommerce Market TrendsThe Future of eCommerce and AI-powered PersonalizationExploring AI Uses in eCommerce and Content CreationIncorporating AI in Subscription Strategies for eCommerceLeveraging AI for Workflow Optimization and Text AnalysisDiscussing Microsoft Clarity and Its Benefits for eCommerceThe Evolution of DTC Brands and Paid Memberships in a Post-COVID WorldMikko's "Big Ask"The Use of Customer Data in eCommerce

Links & Mentions

Shopify Shop AppLucky OrangeHotjarMicrosoft ClarityPod SqueezeWord TuneEllis

Connect with Mikko

Connect with Mikko Rekola on LinkedIn or TwitterCheck out Woolman

Connect with Ben

Connect with Ben Fisher on LinkedIn or TwitterCheck out Rodeo