Preserve Recurring Revenue: How to Keep Subscribers Coming Back for More
Subscription Radio
English - August 16, 2022 13:00 - 49 minutes - 67.9 MB - ★★★★★ - 2 ratingsTechnology Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Build a Sustainable DTC Brand Model
Subscriptions are your best source for recurring revenue. So, how do you keep customers from churning? The key is flexibility. Some people want their subscription to be as regular as clockwork, while others want to pause and pick up at their leisure. A flexible subscription model will help you keep both sides of your audience coming back for more. In this episode, Ben Fisher shares his experience as a serial entrepreneur, the importance of flexibility in subscriptions, and how convenience keeps customers happy.
Show Topics
Spend money to save timeFocus on returning customersLet people pauseOffer flexibilityCreate a unique experienceGive perks to direct buyersBuild a middle groundCreate convenience for customersMaximize LTVGive customers a happy mediumShow Links
Check out PipeCandyConnect with Ashwin Ramasamy on LinkedIn or TwitterCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter