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Navigating a changing DTC landscape with Patrick Johnson of Progress Labs

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English - October 12, 2021 13:00 - 1 hour - 107 MB - ★★★★★ - 2 ratings
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Previous Episode: Keep reducing friction in CX and try new things with Dean Bakes of Co-op Commerce
Next Episode: The Evolution of CPG & Consumer-Centric brands with Scott Norton of N+1 Ventures

High-growth DTC brands encounter roadblocks and questions on a regular basis. That’s because technology is often moving quickly, but different platforms and DTC support systems don’t always talk to one another. Patrick Johnson is an engineer with a background working for Red Antler and the CEO of Progress Labs. His work has attracted clients like Huas, Soma Water, Andie Swim, and many more. He’s found that the key to navigating the DTC landscape lies in educating clients on their options, so that they can make choices that will empower their brand in both the short term and the long haul.

Show Topics

Differentiate on more than priceThe caveats of going headlessThe role of pre-optimizationEngineers should educate and guide brandsCare about more than conversions

Show Links

Connect with Patrick Johnson on LinkedIn or TwitterCheck out 1-Click PonyConnect with Ben Fisher on LinkedIn or TwitterConnect with Joel Van Horn on LinkedIn or Twitter

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