How your subscription model builds customer loyalty

Matt Mullenax, Co-Founder & CEO at Huron, understands how important it is to be there for your customers. Since Huron carries personal care and skin care merchandise as a subscription, it’s crucial for customers to have enough—but not too much—product on hand. One of the challenges of a subscription model is knowing when your customers will need to order more product. But if you know how to manage shipment timing well, they’ll always have the right amount. On this episode of Subscription Radio, Ben and Matt discuss ways to manage subscription timing, the importance of an authentic brand voice, and the pros and cons of using Amazon.

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Manage subscription timingUse survey dataFoster long-term relationshipsFocus on your core valuesLet your brand evolveTake advantage of opportunitiesMake the most of your channelsHumanize your brandKeep moving forward

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Check out HuronConnect with Matt Mullenax on LinkedIn or TwitterCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter