How to Work With Investors to grow your DTC Business
Subscription Radio
English - September 12, 2022 13:00 - 43 minutes - 60.2 MB - ★★★★★ - 2 ratingsTechnology Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ascertaining Attribution: How to Build a Survey That Offers Insight into Customers
Next Episode: How to Reduce Churn Through Your Subscription Strategy
Rick Watson, ecommerce influencer and strategy consultant at RMW Commerce Consulting, has helped many growing DTC brands navigate subscription strategies. It’s a challenging market because not all subscriptions are created equal. So, how do you create a subscription worth sticking around for? Give your customers access to something they can’t get anywhere else. The best subscriptions rely on variety to maintain their audience’s interest. On this episode of Subscription Radio, Ben and Rick discuss what products work best in a subscription model, why most brands can’t be subscription-only, and what questions to ask before moving your business toward a subscription model.
Show Topics
When are subscriptions more hassle than they're worth?Should your brand be subscription-only?Don’t trick people into commitmentsNot all subscriptions are created equalDo you need a subscription model?Find out what people excel atWhat does it take to fulfill a product?Value consistency and focusShow Links
Check out RMW Commerce ConsultingConnect with Rick Watson on LinkedIn or TwitterCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter