James Allworth was the Director of Strategy at Medallia, a Sequoia-backed experience startup. He writes for Harvard Business Review and is the author of the New York Times best-seller - How will you measure your life?. He also co- hosts the hugely popular exponent.fm podcast with Ben Thompson.

We talk to James about ERP systems, financial and customer focused companies, and how the new economy calls for new measurement tools.

For transcripts and more on the Subscription Economy, head over to www.zuora.com/podcast