Subliminally Correct
74 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 25 ratingsSubliminally Correct is a bi-weekly podcast where two experts in subconscious messaging examine the intersection of politics, persuasion, and all the ways politicians and newsmakers are using psychological tactics to influence you every single day.
The show is hosted by Alex Dobranic, Political Consultant and Certified Consulting Hypnotist; and Taylor Sherman, Executive Coach and Certified Hypnosis Instructor – experts in politics and subliminally persuasive tactics.
Guests range from political staffers, consultants, journalists and academics, to experts in hypnosis, body-language, and Neuro-Linguistic Psychology; here to give you an inside look into what makes the persuasive politician.
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Episodes
74: Masks for Thee: Carlson Takes on Fauci
August 20, 2020 16:00 - 36 minutes - 25.1 MBWhich prime time hosts tend to work up viewers the most? We listen this week to Tucker Carlson who explores his upset at Anthony Fauci and also talks to us about UFOs. Listen as we break down: How science is being trusted as a source and yet is dismissed in light of Anthony Fauci's recommendations How you can link ideas together by making diverse connections in a short span of time How Carlson's resident UFO expert creates intrigue at secret never before heard government facts The implication...
73: 600 Salutes and Trump's West Point Visit
July 28, 2020 11:00 - 38 minutes - 26.5 MBHave you ever known someone who distracted you with their stories so much that you forgot what you were thinking? In this episode we cover one of Trump's most persuasive stories yet, and discuss: How to guide a listener in a crowd into imaginative scenarios with full hypnotic responsiveness The disease that Democrats have given him (hint: it's not Covid) How Trump links openness to thought and ideas to lawlessness and rebellion The strategy of revealing personal details to increase intimacy ...
72: The Silent Majority: Trump's Tulsa Rally
July 11, 2020 16:00 - 37 minutes - 25.6 MBHave noticed how politicians tend to frame their opponents in black and white terms? In this episode we break down Trump's first rally after the pandemic hit, in Tulsa, where he has some choice words for Biden and AOC. Listen to this episode as we cover: How repeating the name of someone's home state paces, builds rapport, and entices audiences to roaring applause Using enumeration and value-frames to reinforce patriotic identity How Trump relies on a lack of historical knowledge to change ho...
71: The Enemies of Freedom: Reagan Steps In
June 29, 2020 11:00 - 29 minutes - 20.1 MBWhat happens when someone uses random events in the world to construct the idea that it was all a predestined, blessed occurrence? Ronald Reagan tells us about the things that are happening in his world, that must have been predestined, in his 1981 inaugural address. Listen to this episode and find out: How biblical metaphors and prayer meetings create a more receptive headspace for the listener What is more powerful than weapons of war? Moral courage. The story of Martin Treptow and the Rai...
70: Reagan's Nation: The Transition of Power
June 17, 2020 16:00 - 37 minutes - 25.5 MBWhen Ronald Reagan appeared on the scene after Jimmy Carter's one-term presidency, the American people had an adjustment period to make. Listen as Reagan sells us his vision but also distinguishes himself from the policies of the past. In this episode you'll find: Why Carter's policies didn't land and Reagan was given the opening Whether people can, truly, "govern" themselves (Reagan's answer is No) Time-based ambiguities and action spurred by future consequences American exceptionalism and w...
69: Caught in the Cookie Jar: Biden Taunts Ryan
May 29, 2020 12:00 - 44 minutes - 30.8 MBWhat happens when a powerful, seasoned debater comes up against a fiery young upstart? Joe Biden and Paul Ryan go at it on issues of entitlements, taxes, and war. In this episode we cover: Joe Biden's call back to an earlier moment in debate history How tag questions are used as an interruption strategy to shape the narrative An appeal to credibility tactic and how camera angles influence messaging Simple, easy to understand soundbites and why appealing to logic doesn't always work Using hypn...
68: The Logic Trap: Biden Spars with Ryan
May 17, 2020 11:00 - 32 minutes - 26.1 MBHow have Joe Biden's debating tactics changed over the years, and what has made him persuasive in the eyes of his supporters? In the 2012 VP debates with Paul Ryan, he dominated the airtime and played up to the sympathies of the moderator. Listen to this episode as we break down: The rhetorical burden that Joe Biden places on his listeners by asking questions with a certain persuasive bend in them. The brilliant logic trap that Paul Ryan sets in a tactic commonly used by trial attorneys. A pr...
67: A Spark of Possibility: Bill Clinton's Inaugural Address
May 06, 2020 11:00 - 34 minutes - 23.4 MBHave you ever wondered how to make your speaking sound like the most persuasive politicians? Listen to how Bill Clinton in his second term creates an inspirational feeling among the audience, while alluding to policy points. Listen to this episode to find out: The three part sentence structure that instills repetition but also sets up a way to redefine the same words you've just said Submodality changes similar to those seen in Trump's State of the Union Moving from the Under Class to the Mid...
66: A Free People Must Choose: Bill Clinton's Inaugural Address
April 28, 2020 11:00 - 43 minutes - 29.9 MBHas American built bonds with nations that were once our adversaries? Our look backward to Bill Clinton's second inaugural address gives in an insight into politics and consciousness at the time, and how his message was catered to a centrist audience. Listen to this episode as we explore: The biblical references to Canaan, the promise of America, and a preface to Barack Obama's "more perfect union" How the 20th century was "The American Century" and why Clinton's legacy is that of one that c...
65: Obama's Famous Speech on Race: Part 2, with Special Guest Tracy Denean Sharpley-Whiting
April 19, 2020 11:00 - 54 minutes - 37.3 MBOur fascinating conversation continues! We break down one of Obama's most pivotal and influential speeches of all time with our guest, Tracy Denean Sharpley-Whiting, the author of The Speech: Race and Barack Obama's "A More Perfect Union." Join us in this episode to learn: Obama uses the NLP technique of separating intention from behavior in order to soothe a frightened audience; how does he do it? Using code switching in order to communicate messages of peace to a multiracial audience The "M...
64: Obama's Famous Speech on Race: Part 1, with Special Guest Tracy Denean Sharpley-Whiting
April 12, 2020 11:00 - 51 minutes - 35.5 MBDon't miss one of our best episodes yet! We break down one of Obama's most pivotal and influential speeches of all time with our guest, Tracy Denean Sharpley-Whiting (http://subliminallycorrect.fireside.fm/guests/tsharpleywhiting), the author of The Speech: Race and Barack Obama's "A More Perfect Union." (https://amzn.to/2VnohTk) In this episode learn: The words of Rev. Jeremiah Wright and what Obama had to contend with if he was to win his first term What is the tradition of the Jeremiah, an...
63: Commander Cuomo's Spin: The NY Presser
April 03, 2020 17:00 - 35 minutes - 24.4 MBHave you ever seen a politician confuse the reporters so much they can't even remember what question they wanted to ask? Listen to Gov. Cuomo as he artfully spins away from questions that the reporters ask him, leading you to see why he has been so popular in recent weeks. In this episode: - A super confusing language game that Cuomo plays with reporters, hypnotically confusing them and making them forget what they thought they were saying - Why Cuomo believes the "1918" Spanish Flu pandemic ...
62: The Administration's Failure: Biden Goes on the Attack
March 25, 2020 10:30 - 27 minutes - 18.7 MBWhat happens when Donald Trump's great economy starts to dive? Joe Biden goes on the attack to point out the President's shortcomings and what they should do instead. Listen to this episode as we break down his response, including: How Joe addresses his inability to hold campaign rallys in the near term Why the Coronavirus is a big equalizer in society How Americans can meet this moment and harness ingenuity How nominalizations are at play in creating political distance from what can be a ve...
61: The Virus Won't Have a Chance: Trump's Evening Address
March 19, 2020 19:00 - 27 minutes - 19.2 MBWhat happens when motivation fails to quell deep fears and when people are losing their minds? Trump's evening address gives us a persuasive example of why big picture thinking doesn't always work. Listen to this episode and you'll hear: Why we have had an "unprecendented response" and more importantly, what that actually means How the Coronavirus is being used to promote a nationalist and xenophobic agenda A break down of the different types of ambiguous phrasing and an example of one of Tru...
60: Expunge the Records: Bernie Makes it Personal
March 09, 2020 10:00 - 33 minutes - 22.7 MBHow do you make politics personal? Have you ever known a politician that truly appealed directly to you? In this episode we listen to how Bernie Sanders captures strong rapport with his audience. Listen to this episode for: Bernie's promise to his supporters to erase their criminal records How Bernie is implying he is already elected and why this is a smart tactic The "linkage statements" that tie ideas together; can you catch the more complex ones? Powerful pronouns and why which word you us...
59: Bernie's New Deal: The Nevada Speech
March 03, 2020 12:15 - 32 minutes - 22.3 MBHow do politicians give hope for their ideas but stay away from the specifics that might ensnare them? We listen to Bernie Sanders in his Nevada rally as he riles up the crowd, pumping them full of energy for the fight to come. Listen to this episode and find out: How Bernie's digital marketing specialists are changing up the on-screen content to drive more donations Calling out every race and group, and how he makes people feel like they are a part of his campaign even if they are just liste...
58: The State of Trump's Union
February 19, 2020 16:00 - 41 minutes - 28.2 MBWhat makes even controversy-prone politicians sound regal and full of hope? We break down the techniques of speechwriters in Trump's latest State of the Union address in this episode. Listen as we delve into: The opening nominalization and invented word that frames the entire speech The two-word sequence language pattern that is used again and again in order to capture imagination and yet not say much at all Political Theater and how Trump uses the State of the Union like a daytime TV show gi...
57: You Belong: Pete's Moment in Iowa
February 09, 2020 13:00 - 46 minutes - 31.8 MBHave you ever felt alienated by politics, or like you don't belong? Pete Buttigieg has a message for you. We cover his victory speech in Iowa in this fascinating look at how to frame liberal ideas. Listen to this episode to find out: The hypnotic technique of conscious / unconscious dissociation and how Pete uses it here to contrast knowing with not knowing False choices set up through calls to action and cause and effect languaging How Pete empowers the listener; but is it truly them or what...
56: It's Just Business: How Republicans View Trump's Impeachment
February 04, 2020 11:30 - 33 minutes - 22.7 MBIs impeachment going to destroy the institution of the presidency? We break down some listener questions along with a Republican news conference in his exciting episode. Listen to this episode to learn: Why stacking numbers and quoting statistics is so persuasively valuable Whether the House of Representatives is trying to pick who the next president will be A Montana congressman's metaphorical regression back to his high school years Suggesting patterns in order to take advantage of the natu...
55: Trial or Error: Trump's Impeachment Begins
January 27, 2020 19:30 - 28 minutes - 19.3 MBWhen it comes to the trial of the highest office of the land, will the American people get a fair trial? Listen as master persuaders use direction of attention to convince you of the right decision, or the wrong one. Listen to this episode to discover: Why the Republicans are so intent as framing the debate as having the same rules as "the Clinton impeachment" The key maneuver of how politicians give the illusion of control and yet hold true power just outside arm's reach Examples of words th...
54: The World's Top Terrorist: Trump Claims Victory
January 18, 2020 23:00 - 34 minutes - 23.7 MBThe US has won the war with Iran! In this episode Donald Trump contends that the Iranian people are celebrating the US victory, and this is our breakdown of his congratulatory speech. Listen to this episode as we take a closer look at: How the Primacy and Recency effects are used in order to make certain things stick in someone's mind, and what Trump wants us to remember A discussion of whether President Trump's shaky voice tone is strategic, or if in fact he is seriously scared Colorful met...
53: They Kill Our People, but I'm OK with It: Trump on Iran
January 11, 2020 14:30 - 38 minutes - 26.5 MBIs that spy story featuring deep intelligence and bad business based in fact, or just TV drama? Trump meets with the PM of Greece but it turns into a press conference (https://www.youtube.com/watch?v=aHUBSc-QUlo) about the killing of Iran's general Soleimani, and it reveals his intentions, motives, and persuasive tactics. Listen to this episode to find out: How to answer someone's deepest concerns or fears without actually giving many details Whether communicators like Pete Buttigieg are natu...
52: Knocking Down the Ivory Tower: The Republicans Respond
January 03, 2020 14:15 - 37 minutes - 25.5 MBHow do Republicans deal with highly educated ivy league legal scholars telling them the president should be impeached? We hear from three House Republicans who vehemently fight back against witnesses and use rhetorical tricks to grab the upper hand. Listen to this episode for: Who the Republicans consider to be "fact witnesses" and why Adam Schiff is on the list Temporal (time-based) language predicates and how to use them to create persuasive "if, then" loops The psychological driver of Comm...
51: High Crimes and Misdemeanors
December 19, 2019 13:15 - 37 minutes - 25.6 MBWhat is the definition of a fact, and how can you convey those facts with authority? Several law professors spar on the alleged high crimes of President Trump, on which they have fundamental disagreement, in our look at the House Judiciary Committee's impeachment inquiry hearings. Listen to this episode to find out: How Democrats set the foundation, and how Republicans erode that foundation one bit at a time. Is this "Just the facts" examination a political circus, or something more – a close...
50: Prison Reform and Immigration Policy of Pete Buttieg
December 11, 2019 13:00 - 26 minutes - 18.1 MBWhy is a mid-western white guy starting to become more popular with churchgoing black voters? Join us as we examine Pete Buttigieg's presidential speech at Rev. William Barber's Greensboro church. Listen to this episode to learn: The reframing technique of frame busting and how you can use it to influence and persuade Why Mayor Pete has not resonated with minorities in the past, and whether his current strategy is enough to get him more votes from a critical demographic A thematic story featu...
49: Buttigieg the Baptist: Mayor Pete Visits a Black Church
December 06, 2019 22:00 - 31 minutes - 21.6 MBWhat happens when this moderate Democrat attends an African American Church to promote his presidency? Mayor Pete Buttigieg attends the Greenleaf Christian Church where he is asked questions by the audience who wants to know if he is for real. During this episode you'll hear: The religious predestination narrative that links Pete Buttigieg to President Trump in how they have used this one tactic How Mayor Pete tries to bring his appeal to African Americans while still speaking to his base of ...
48: The Coup has Started, Impeachment Inquiry Continued
November 30, 2019 13:00 - 39 minutes - 27.3 MBStaunch Republican Chris Stewart tells us that the coup has started, and impeachment will follow. We listen to the minority counsel for the Republicans as they interview Amb. William Taylor and George Kent, attempting to shape the narrative around the inquiry, along with more from Rep Jim Jordan. Join us in this episode as we break down: Secrets, Leaks, and Opinions, and who is the true identity of the whistle blower? How tag questions are being used to create agreement, and whether Ambassado...
47: Jim Jordan's Tongue Twisters and the Impeachment Inquiry
November 22, 2019 11:45 - 35 minutes - 24.2 MBIn the first impeachment hearings, we examine congressman Jim Jordan's methods of persuasion and influence, along with a press conference clip featuring President Trump's framing of the whole process. We begin with a softball question asked by right-leaning OAN's reporter who gives Donald Trump an easy platform to monologue the day away, and then take a listen to Jim Jordan as he procedes to persuade. We break down several of Jordan's devices of framing. Take a listen to this episode to lear...
46: They're Making Their Move: Alex Jones and Info Wars Pt 2
November 15, 2019 23:00 - 18 minutes - 13 MBWhy do rational people listen to irrational things? Conspiracy-theory laced TV host Alex Jones is featured on this episode where we discuss the Info Wars he claims are happening. Listen to this episode to find out: How Jones takes an innocuous clip of James Comey and uses it to spin a fictional reality narrative A breakdown of just one clever sentence that combines mind reads, unspecified abstractions, and in-group/out-group thinking The GOP nightmare scenario that you need to be aware of The...
45: Demon with a Red Wig: Alex Jones and Info Wars Pt 1
November 08, 2019 11:45 - 33 minutes - 23.2 MBAlex Jones and Info Wars are back in this two-part episode, where we find out exactly how he manages to keep people listening, even after being banned on multiple platforms. Learn how he does it and how this applies to Donald Trump. In this episode we cover: How Alex Jones accidentally reveals something that might imply he has actual brain damage Why God makes an appearance in his episodes and what that says about his persuadability Venturing down the Real Rabbit Hole and getting down to Bras...
44: The American People Aren't Wrong
October 17, 2019 21:00 - 1 hour - 51.2 MBAre the American people wrong for wanting a change in our government, in wanting a choice in their healthcare, and in which wars we engage in? In this episode we take a listen to the key points of the New York Times / CNN debates in Ohio, a key battleground state where the candidates who are still remaining are fighting it out to win votes, and the respect of the others on the stage. Take a listen to this episode to find out: Why the new measure of Democracy is how many selfies a candidate ...
Episode 43: Did the Republicans Lie about the Impeachment Inquiry?
October 03, 2019 10:00 - 50 minutes - 35 MBIn this episode we listen to clips from a joint press conference by Republican leadership in the wake of Nancy Pelosi announcing an impeachment inquiry of Donald Trump. We hear in this episode a high degree of spin from the Republicans, and persuasion skills are at the forefront! Take a listen to this episode to find out: The key transitional phrase that Republican leaders keep using in order to pace and lead the audience What Nancy Pelosi has to do with the classical game of Plinko from the ...
Episode 42: The Third Democratic Debate
September 19, 2019 10:00 - 1 hour - 44.2 MBIn this episode we listen to important moments stemming from the third democratic debate, held on ABC news. We break down how both the moderators and the politicians influenced the debates, as well as influenced each other. Listen to this episode to learn: The secret behind the Yang Gang's popularity The PR reason that candidates are so keen to say that they love Obama, while simultaneously rejecting his policies. How Elizabeth Warren uses the persuasion technique of value stemming to bypass ...
Episode 41: Marianne Williamson in San Francisco
September 04, 2019 10:00 - 1 hour - 45 MBIn this episode we break down a Marianne Williamson campaign rally in San Francisco, where she covers many areas of her policy but more importantly how she thinks about the politics. We break down how she has managed to gain as much traction as she has, and analyze her persuasive communication. Listen to this episode to find out: Is Williamson's voice a helpful inspiration to bring new air to our political system, or is she "flat out crazy"? How she uses Trumpian tactics of crowd handling to ...
Episode 40: The Gabbard Doctrine
August 22, 2019 10:00 - 47 minutes - 32.7 MBIn this episode we listen to an NPR interview from a series called "On The Trail," done with Tulsi Gabbard, a 2020 candidate for President. Take a listen to this one to learn: What Gabbard does with her voice repeatedly in order to seem more Presidential Why the way she addresses her potential influence with Russia reveals more than what she actually says, and a first hand experience with Russian bots on Twitter. How she is using code language to call out to those who serve in the armed force...
Episode 39: Meeting Mr. Mueller
August 07, 2019 09:45 - 1 hour - 42.8 MBIn this episode, we talk about Robert Mueller's appearance before the House Judiciary Committee on whether the Trump campaign obstructed justice, and on the Russia investigation. In this episode we lead you through: Why Democrats and Republicans have vastly different ideas on the meaning of the hearing, the facts of the Mueller report, and how this will play out in 2020 How a key Republican talking point uses Mind Reading as a tactic to influence us The Non-Mirror Image Reverse in hypnotic la...
Episode 38: Starting Gate Debates, Part 2
July 24, 2019 10:30 - 1 hour - 43.7 MBWe're back for the second night of the Democratic Debates. This one features some heavyweights - Bernie Sanders, Joe Biden, Kamala Harris and Pete Buttigieg. We've chosen to pick one segment from each issue/topic to analyze how the different candidates responded, and persuaded, one another and the audience. Listen to this episode to find out: How transitional phrases are used by multiple candidates to not answer questions, and the exact words candidates are using to transition to a new topic ...
Episode 37: Starting Gate Debates, Part 1
July 10, 2019 09:15 - 1 hour - 43.1 MBIn this episode we take a listen to the first night of the Democratic debates, which occurred over two nights. This is part one of our two-part episode. We've chosen to pick one segment from each issue/topic to analyze how the different candidates responded, as well as persuaded, one another and the audience. Listen to this episode to find out: The hypnotic technique of revivification and how it is used to do a conversational regression during the debate. How the moderators of the debate acte...
Episode 36: Meeting with the Mayor
June 26, 2019 09:15 - 1 hour - 52.7 MBAn upcomer in the Democratic primaries, Pete Buttigieg, recently did an interview with Margaret Brennan of CBS's Face the Nation. We are able in this episode to understand how Mayor Pete has gained so much traction in the race due to his midwestern style of communicating and how he uses metaphors and values. In this episode learn: Why Pete says we need "new voices" and how it relates to one irrevocable quality of a candidate How he has been pushed to be more progressive and why Bernie Sanders...
Episode 35: Cory Booker, Pete Buttigieg, and Elizabeth Warren
June 12, 2019 10:00 - 43 minutes - 30.2 MBWith just five minutes apiece, nineteen democratic candidates faced off on the Iowa Democratic Hall of Fame event. In this episode we take a look at three candidates that we haven't covered as much: Cory Booker, Elizabeth Warren, and Pete Buttigieg. Learn: Why we call Cory Booker the Football Coach How "Mayor Pete" utilizes example language to address policy stances to slide in to the mind of the listener Elizabeth Warren's persuadability and her plans to circumvent United States Supreme Cour...
Episode 34: Biden's First Rally
May 29, 2019 09:15 - 1 hour - 43.1 MBOn this episode we take a look at Joe Biden's recent 2020 campaign rally in Philadelphia. Biden has been a favorite to run for many people, and we see how he leans upon this strengths and dismisses his weaknesses in this speech. Listen to this episode to learn: Why Biden's theme music was so carefully chosen for this venue, and what it conveys Historical framing back to Abraham Lincoln, the Statue of Liberty, and the Declaration of Independence, and how he uses these to create a nostalgic eff...
Episode 33: Digitally Correct, with Special Guest Emma Kraus
May 10, 2019 11:00 - 1 hour - 42 MBWe're joined by Emma Kraus, a digital strategist who specializes in campaign social media, email, and peer-to-peer texting. We ask Emma our burning questions about digital fundraising and campaign ads, including: Who is being most effective at using ads currently, and whether some campaigns are better at digital fundraising than others. The sneaky Facebook strategy that both Kamala Harris and Amy Klobuchar use to sign people up for their e-mail lists. The two most valuable pieces of informati...
Episode 32: Barr None, Spinning the Mueller Report
April 27, 2019 23:00 - 48 minutes - 33.4 MBThis episode is all about Attorney General William Barr and the recent press conference he held immediately before releasing Bob Mueller's report on Russian interferance in 2016 and the Trump Campaign's cooperation. It's a fascinating speech and really highlights how slight of voice from one public official can alter your thoughts on issues of national importance. In this episode learn: * How Barr loads his remarks with persuasion and rhetorical devices to make you believe his summary of the ...
Episode 31: In the Candidate's Corner, with Special Guest Tara Swords
April 12, 2019 17:00 - 48 minutes - 33.3 MBIn this episode we are joined by Tara Swords, an executive coach and communications consultant who works on political campaigns in order to strengthen the personal communication skills of politicians. We explore her experiences with coaching candidates and how we all can learn from their experiences. Learn: Why empathy is so powerful as a tool to establish rapport The top mistakes politicans make in communicating, and how to correct them The 3 letter acronym that makes it easy to remember how...
Episode 30: The Mueller Report
March 31, 2019 00:30 - 56 minutes - 38.6 MBWith the recent release of the Mueller Report, both Republicans and Democrats are scrambling to frame the message in their own ways, however the Republicans are much more vocal about it! In this episode we break down some of the most recent press conferences and talking points. Learn: Why reframing and spin was such a key part of this "victory lap" The use of numbers to imply a greater level of certainty than is actually there How repetition plays into even the news media beginning to believe...
Episode 29: The Cohen Hearings
March 15, 2019 14:30 - 1 hour - 43.7 MBMichael Cohen recently appeared before the House Oversight and Reform committee jostling with members of both sides of the isle about his work for President Trump. In this episode we break down some of the most persuasive parts of his hearing so you can find out: What the main goals of both Democrats and Republicans were for this hearing How the drama of the political process was carefully planned and thought-out Cohen and his lawyers' aim in the testimony - attacking Trump and framing himsel...
Episode 28: Bernie or Bust
March 04, 2019 20:30 - 1 hour - 44 MBBernie Sanders has launched his bid for the presidency, again. What will make it different this time around and what is his messaging to his supporters? In this episode we break down Bernie's announcement video for the presidency, as well as his ads. You will learn: Why Bernie's plan to get to "1 Million Volunteers" was so easy for him to achieve How the hypnotic principle of Pyramiding of Suggestions is used to build a track record and boost voter turnout "Double communication" techniques co...
Episode 27: State of The Union
February 17, 2019 23:30 - 1 hour - 54.4 MBWhat distinguishes a State of the Union address from other speeches? While we have talked in the past about Donald Trump's many styles depending on whom he is addressing and where, this one may take the cake. In this episode we analyze his address, and take a listen to the Democratic response by Stacey Abrams from Georgia. You will learn: Why Donald Trump is now taking instructions from progressives about how to give speeches How historical call-backs elicit warm feelings of safety and toget...
Episode 26: Kamala Announces
February 03, 2019 23:00 - 55 minutes - 37.8 MBKamala Harris is one of the latest to announce her campaign for the presidency, and she begins with a rally in Oakland, CA, her hometown. In her rally she recounts her journey to where she is now, and where she sees herself and the country going. Learn in this episode: Why Kamala Harris' campaign slogan works better in the minds of voters than Hillary Clinton's campaign slogans How she uses artfully vague value words to inspire positive emotions within her base Rapport-building techniques tha...
Episode 25: Shutdown Showdown
January 18, 2019 22:45 - 1 hour - 43.5 MBThe government shutdown has stretched on longer than any previous shutdown and Donald Trump was eager to address the American people and frame the debate. In this episode we break down his oval office address, where he was given air time by the major TV networks, as well as the much shorter Democratic response by Chuck Schumer and Nancy Pelosi. In this fascinating episode you'll learn: Donald Trump's new term for those crossing the border illegally, and why redefining it makes his argument m...