Lessons From an Unlimited Marketing Budget — Colette Nataf, MileIQ & Lightning AI
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English - February 16, 2022 09:00 - 48 minutes - 67.3 MB - ★★★★★ - 30 ratingsEntrepreneurship Business Technology app subscription store apple android saas entrepreneur mobile swift ios Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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On the podcast we talk with Colette about selling MileIQ to Microsoft then buying it back, experimenting with an unlimited marketing budget, and unlocking higher retention with a focus on prosumers.
Our guest today is Colette Nataf, Head of Growth at MileIQ and Co-Founder of Lightning AI. From founding multiple startups to spending more than $100M on marketing in growth roles at several great companies, Colette has spent her career using data science to grow businesses.
In this episode, you’ll learn:
Colette’s take on Apple’s ATT and its effect on marketingOutsourcing to an outside agency vs. growing your teamAnalyzing lifetime value and customer acquisition cost for long-term subscribersHow to balance your business and family lifeColette Nataf’s Links
Colette Nataf’s LinkedIn pageMileIQLightning AIColette's maternity leave blog postFollow us on Twitter:
David BarnardJacob EitingRevenueCatSub Club