Brand Marketing, Product-Market Fit, & App Growth — Gessica Bicego, Paired
Sub Club by RevenueCat
English - July 27, 2022 08:00 - 38 minutes - 53.4 MB - ★★★★★ - 30 ratingsEntrepreneurship Business Technology app subscription store apple android saas entrepreneur mobile swift ios Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs
On the podcast we talk with Gessica about how to think about brand marketing for apps, finding product/channel/messaging fit, and why you shouldn’t even refer to Bill Gates in an ad campaign.
Our guest today is Gessica Bicego, Chief Marketing Officer at Paired, the #1 app for couples. Prior to joining Paired, Gessica spent 6 years leading performance marketing and growth at Blinkist.
In this episode, you’ll learn:
How to build a moat around your brandPaired’s growth stack & favorite data collection toolsTips for allocating ad spending & measuring advertising campaignsWhy Bill Gates sent Gessica a cease and desist letterLinks & Resources
AlbertTaboolaRuntasticFivetranAmplitudeRevenueCatSnowflakeLookerPhiture’s Mobile Growth Nightmares podcastSub Club Podcast episode 39: 8 Principles for Sustainable Growth — Sean Ellis & Ethan Garr, Breakout GrowthGessica’s Links
Get PairedCurrent job openings at PairedFollow Paired on InstagramFollow Gessica on TwitterGessica is on InstagramGessica’s LinkedIn pageFollow us on Twitter:
David BarnardJacob EitingRevenueCatSub Club