Audi's journey to reinvent the customer experience has evolved from assumptions to data based decisions. In this episode of Smart Talks, Robert and Joe talk with Debbie Vavangas, VP IBM Garage, and Antony Roberts, Audi UK's Head of Digital, about Audi's transformation to create smarter experiences and how they adapted to grow their customer base without the luxury of in-person shopping during the pandemic.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.