Healthcare Market Matrix
101 episodes - English - Latest episode: about 2 months ago -Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource healthcare technology companies can use to develop and bring products to market ready to address their customers' unique needs.
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Episodes
Introducing Ratio's [Buyer Matrix Series]
March 05, 2024 23:26 - 30 minutes - 41.5 MBWelcome to the debut episode of our exciting new monthly series on the Buyer Matrix, brought to you by goratio.com! In this episode, we unveil our innovative approach to understanding and engaging with key players in the healthcare technology sector through our newly launched Buyer Directory. Join us as we delve into the intricacies of the Buyer Matrix methodology, designed to provide invaluable insights into some of the most sought-after healthcare technology buyers. Whether you're a season...
Mark Donnigan — The Critical Nature of Leading with Value
January 16, 2024 22:32 - 58 minutes - 80.9 MBOn this episode of Healthcare Market Matrix, host John Farkas is joined by Mark Donnigan, virtual CMO and go-to-market consultant at Growth Stage Marketing, a company that builds sustainable marketing strategies while executing go-to-market plans that yield real business results by being rooted in first principles thinking. Mark has extensive experience working alongside sales, product, operations, and finance to ensure his client’s objectives are always exceeded. As an accomplished storytel...
Christopher McCord — The State of Healthtech Funding: Considerations for 2024
December 19, 2023 20:42 - 1 hour - 105 MBOn this episode of Healthcare Market Matrix, host John Farkas is joined by Christopher McCord, Managing Director at Healthcare Growth Partners (HGP), an investment banking and strategic advisory firm exclusively focused on transformational Health IT. HGP combats breakdowns between stakeholders in the traditional banking model and our healthcare system by aligning with its clients through engagement design, client transparency, and its fundamental desire to do right by those who put their tru...
Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech
December 12, 2023 19:52 - 51 minutes - 71.2 MBOn this episode of Healthcare Market Matrix, host John Farkas sits down with Mac Davis and Dr. Ramon Jacobs-Shaw from Belong Health where Mac serves as the VP of Digital Product and Data and Dr. Jacobs-Shaw is the Chief Clinical Officer. Belong Health delivers a more compassionate, straightforward insurance experience for Medicare-eligible individuals by partnering with regional health plans to help them launch or grow market-leading Medicare Advantage and Special Needs Plans. Additionally, ...
Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement
December 05, 2023 16:16 - 55 minutes - 76.1 MBOn this episode of Healthcare Market Matrix, host John Farkas sits down with Mitch Holdwick, Director of Consumer Transformation at Innovaccer, the number one platform for value-based care that unifies patient data across systems and care settings, and empowers healthcare organizations with scalable, modern applications that improve clinical, financial, operational, and experimental outcomes. With over fourteen years of experience with a healthcare marketing focus, Mitch has an honest approa...
[Encore Episode] Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
November 28, 2023 21:25 - 1 hour - 83.5 MBThere is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 billion healthcare system with sixteen hospitals, and he has contributed to IT advancements such as agile cloud development in healthcare. On this ep...
B. Anderson (Andy) Flatt — Exploring the Tech Roadmap for Eldercare Facilities
November 21, 2023 21:06 - 52 minutes - 72.6 MBOn this episode of Healthcare Market Matrix, host John Farkas sits down with Andy Flatt, Senior Vice President and CIO of National HealthCare Corporation, or NHC, which is the oldest and among the largest publicly traded, long-term healthcare companies in the nation. Andy has 40+ of experience in a combination of public and private healthcare organizations, including more than twenty years as a CIO. Throughout the episode, John and Andy discuss the scope of NHC, Andy’s leadership approach wo...
Aaron Hillman — Empowering a Consultative Approach to Marketing
November 14, 2023 17:08 - 55 minutes - 76.2 MBOn this episode of Healthcare Market Matrix, John Farkas is joined by Aaron Hillman, advisory board member at Ratio, to discuss the intricacies of marketing products and solutions to healthcare enterprises, specifically with a consultative approach. Throughout the episode, John and Aaron emphasize the importance of getting out into the field to gather intelligence in order to effectively meet the market’s unmet needs. And with almost twenty years in the industry, Aaron shares his thoughts on...
[Applied Theory Series] Kyle Numann — Building Digital Platforms Designed for Growth
November 07, 2023 21:13 - 17 minutes - 23.6 MBOn this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the importance of making data-driven solutions when introducing a brand, the power of the buyer matrix, and designing for diverse populations. Show ...
Reed Smith — Building a Consumer-Centric Patient Experience
October 31, 2023 20:29 - 52 minutes - 72.6 MBOn this episode of Healthcare Market Matrix, host John Farkas sits down with Reed Smith, Chief Consumer Officer at Ardent Health, for a conversation about Reed’s role with Ardent and his thoughts on the state of the healthcare marketing industry. Reed has spent twenty years in healthcare marketing, serving in prominent positions for the Texas Hospital associations and working with the world’s largest healthcare brands and providers as a strategist. Throughout the episode, John and Reed discu...
[Ratio Insights] Unlocking Healthcare's Horizon in 2024: The Critical Nature of Understanding Your Value Equation
October 24, 2023 21:56 - 43 minutes - 60 MBOn this episode of Healthcare Market Matrix, John Farkas is joined by Taylor Underwood, Content Director at Ratio, to discuss the top three problems the healthcare industry faces today. Having completed the fall healthcare conference season, John considers the industry’s goals and priorities for 2024. How is healthcare addressing the clinician shortage? How can we improve payment processing and payer-provider relations to create less friction? How can we enhance the patient experience? ...
Tod Fetherling — The Horizon of Data and Analytics
October 17, 2023 19:35 - 54 minutes - 74.2 MBOn this episode of Healthcare Market Matrix, host John Farkas is joined by Tod Fetherling for an astute conversation about the growing role of data and analytics in healthcare. Tod is Huron's managing director of data and analytics and global products, and he has spent over three decades building a comprehensive understanding of the importance of the smart use of data in healthcare. Throughout the episode, John and Tod discuss healthcare's changing approach to data, the importance of data li...
Haden McWhorter — The Premise Health Playbook: What does it mean to be Enterprise-ready?
October 10, 2023 19:29 - 1 hour - 84.3 MBOn this episode of Healthcare Market Matrix, host John Farkas sits down with Haden McWhorter for an insightful conversation about Premise Health and the future of direct healthcare. Haden is the chief information officer at Premise and has spent the better part of a decade driving meaningful change as a leader in the healthcare ecosystem. Throughout the episode, John and Haden discuss the importance of member engagement, Haden’s unique value equation, Epic’s BFF program, and much more. Sho...
[Encore Episode] Stephanie Lahr, MD — Bringing the Joy Back to Medicine
October 03, 2023 23:26 - 55 minutes - 76.2 MBOur healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions that are capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinated by the intersection of health IT and care delivery. Now, several years later, Stephanie has leveraged her experience as a physician to...
Peter Smith — Applied Theory Series: Crafting RevOps Funnels and Building High-Performing Teams
September 26, 2023 18:12 - 33 minutes - 45.7 MBOn this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions at Ratio and has worked with countless clients over the last twelve years, helping to craft KPIs and corresponding budgets to meet marketing goals....
[Applied Theory Series] Peter Smith — Crafting RevOps Funnels and Building High-Performing Teams
September 26, 2023 18:12 - 33 minutes - 45.7 MBOn this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions at Ratio and has worked with countless clients over the last twelve years, helping to craft KPIs and corresponding budgets to meet marketing goals....
Laura O'Toole — Shortening the Sales Cycle with Value-Driven Solutions
September 19, 2023 18:22 - 57 minutes - 78.6 MBOn this episode of Healthcare Market Matrix, host John Farkas sits down with Laura O’Toole, Ratio Advisory Board Member and CEO of SureTest, for an enlightening conversation about her thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing transformational projects as a global consulting professional, Laura transitioned to the provider space with SureTest, where she and her team create...
Trish Rivard — Exploring Health System Finance and Revenue Cycle Purchase Plans
September 12, 2023 16:53 - 46 minutes - 64 MBOn this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard for an insightful conversation about the HFMA Health System Purchase Plans 2023 report. Trish is a healthcare technology and revenue cycle expert, and she has a real passion for translating market feedback into actionable strategies and investments. With a decade of experience with the Federal Reserve, as well as stints with R1 and TriZetto Provider Solutions, Trish founded Eliciting Insights, a marketin...
Justin Mooneyhan — Inside AMSURG: Navigating Healthcare Innovation, Challenges, and the Future of Surgery Tech
September 05, 2023 15:14 - 51 minutes - 70.3 MBOn this episode of Healthcare Market Matrix, host, John Farkas is joined by Justin Mooneyhan, Senior Director of Strategy, Solutions, and Innovation at AMSURG, with over a decade of expertise in healthcare, technology, strategy, process improvement, and project and portfolio management. He has led all efforts related to IT strategy, technology solution design, architecture, and efforts to drive innovation and technology enablement/modernization across enterprise-level organizations. Tune...
Kelly Aldrich — Health Tech Horizons: Navigating Nursing Challenges & Innovations
August 29, 2023 19:32 - 58 minutes - 80 MBWith over 35 years of experience in clinical, academic, and leadership roles across nursing and healthcare, Kelly Aldrich is a tremendous HIT strategist, innovator, and thought leader who has consistently demonstrated a strong commitment to leveraging advanced technology to improve nurses' lives and patient outcomes. Kelly joins host John Farkas on this Healthcare Market Matrix episode to discuss her healthcare experience, building solutions for nurses, and the importance of patient-centered...
Bennett Farkas — Credibility by Design [Applied Theory Series]
August 22, 2023 16:28 - 24 minutes - 33.5 MBIn this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in enterprise health tech, uncovering the challenges, triumphs, and brand movements championed by our team for leading tech companies today. Show...
[Applied Theory Series] Bennett Farkas — Credibility by Design
August 22, 2023 16:28 - 24 minutes - 33.5 MBIn this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in enterprise health tech, uncovering the challenges, triumphs, and brand movements championed by our team for leading tech companies today. Show...
'Golden Spiral' Rebrands to 'Ratio'
August 15, 2023 16:00 - 25 minutes - 35.2 MBWe are excited to share that, as of today, Golden Spiral will now be known as Ratio! Our agency’s mission and passion have always been to help transformative technologies gain the visibility they deserve, and we look forward to continuing in this pursuit. This new chapter launches with a healthcare advisory board to deliver mentor-backed and data-driven marketing solutions to the technology companies that we serve, and it’s certainly an exciting moment that our team has been looking forwar...
Harvey Castro, MD — Unleashing the Power of AI in Healthcare
August 08, 2023 21:38 - 55 minutes - 75.9 MBWith the recent surge in the public usage of AI tools such as ChatGPT, the healthcare industry must consider how these tools can impact and improve patient care across the spectrum. As with the implementation of any new technology, there are early success stories and cautionary tales alike, and it can be difficult to predict how your healthcare system can most effectively implement AI and technology solutions to heighten efficiency and effectiveness. Harvey Castro, a ChatGPT healthcare advis...
Nicole Tremblett — Empowering Care: HCA's Journey to Quality Care through Tech Partnerships
August 01, 2023 19:03 - 42 minutes - 58.9 MBSummary While many in the healthcare industry knew a nursing shortage was on the horizon, the pandemic expedited the crisis in a way few saw coming. Now more than ever, it’s imperative that healthcare creates an environment that allows nurses to focus less on administrative tasks and more on what they love to do: caring for patients. Nicole Tremblett is the VP of the Information Technology Group, responsible for nursing, HR technologies, and identity and access at HCA, and she joins host J...
Dave Brooks — From Crisis to Progress: Population Health in the New Normal
July 25, 2023 18:20 - 52 minutes - 72.2 MBFew healthcare executives have as much experience in the industry as Dave Brooks — currently the Chief Strategy Officer with People.Health, Dave became the CEO and VP of Physician Services for Christus Medical Group in 1996 before becoming the EVP and COO for Central DuPage Health in 2002. He has also served as CEO of Providence Health and Services, president of Ascension St. John Hospital and SVP of their East Region, President of St Joseph Mercy Health in Ann Arbor and Livingston, and the ...
Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
July 18, 2023 16:51 - 1 hour - 84.2 MBThere is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 billion healthcare system with sixteen hospitals, and he has contributed to IT advancements such as agile cloud development in healthcare. On this ep...
Tom Mitchell — Mastering Your Value Equation in a Loud and Crowded Market
July 11, 2023 16:17 - 51 minutes - 70.2 MBThe CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and technology firms. On this episode of Healthcare Market Matrix, Tom and host John Farkas discuss sticking with long-term multi-channel marketing str...
Eric Thrailkill — AMSURG to Investor: Pioneering Nashville's Healthcare Future
July 04, 2023 10:00 - 55 minutes - 75.8 MBWith the current tech adoption rate, CIOs are tasked with the impossible: staying up-to-date and ahead of the curve with new products and systems that help increase value across their business. Eric Thrailkill, former CIO at AMSURG and current investor, knows this struggle first-hand. In this episode of Healthcare Market Matrix, Eric joins host John Farkas, CEO of Golden Spiral Marketing, to discuss the challenges healthtech companies encounter when striving to meet the ever-evolving needs o...
Stephanie Lahr — Bringing the Joy Back to Medicine
June 27, 2023 16:00 - 53 minutes - 72.9 MBOur healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinated by the intersection of health IT and care delivery. Now, several years later, Stephanie has leveraged her experience as a physician to un...
Introducing: Healthcare Market Matrix Podcast
June 20, 2023 14:11 - 2 minutes - 3.27 MBIntroducing Healthcare Market Matrix, an all-new podcast series presented by Golden Spiral. Healthcare Market Matrix is a podcast series providing an in-depth exploration of the challenges healthcare organization leaders face that technology has the chance to help them solve. We aim to create a comprehensive, referenceable resource health tech companies can use to develop and bring products to market ready to address their customers' unique needs. Through our captivating conversations, we ...
064 | How to Have a Conversation with Your Market | Tony Anscombe | ESET | Studio CMO
March 18, 2022 10:00 - 29 minutes - 66.8 MBAre you having a conversation with your market or merely making noise? B2B brands—including HealthTech solutions—must invest in their brands. Expecting your inbound marketing and direct-to-customer approaches to distinguish you among your competitors will result in missed goals. Who speaks on behalf of your brand? Who is attractive to journalists and others observing your marketplace? Do you have a brand evangelist? Tony Anscombe, Chief Security Evangelist for ESET discusses modern brand c...
063 | Your Product Launch—The Path to Market | John Farkas | Golden Spiral | Studio CMO
March 11, 2022 15:00 - 35 minutes - 80.9 MBProduct marketing is the opportunity you have to focus your solution, perfect your architecture, and put your ideas forward in such a way that makes sense to your audience and helps you gain traction in the market quicker. If you're going to launch into the marketplace, you need to ensure you have solid product/market fit. About Our Guest John Farkas founded Golden Spiral to help companies uncover a market-focused story that will transform the way people see their world. As CEO and Story...
062 | Integrating B2B and B2C Marketing under Your HealthTech Roof | Jackie Vinyard | Debbie Fimple | Priya Kindara | Studio CMO
October 08, 2021 14:00 - 30 minutes - 69.6 MBMore and more HealthTech companies must support both B2B and B2C marketing efforts to meet the needs of their end customers. Companies must sway the minds and habits of medical professionals. Sometimes, the most efficient way to do so is to educate the patients so they, in turn, pique the curiosity of the doctors. At other times, both doctors and patients must be exposed to new research and solutions. Addressing both is the most expeditious way to succeed. To view a transcript of this episod...
061 | The Anatomy of a Powerhouse Marketing Team | Tarah Bryan | HealthCatalyst | Studio CMO
September 24, 2021 14:00 - 40 minutes - 92.9 MBYour marketing team. Where would your company be without them? Where would you? A good marketing team is made up of a diverse group of people with a variety of talents, soft skills, expertise, and an X factor which, for your vision, only you can define. How do you find the right people, assimilate them into your culture, and keep them motivated to perform their best work? About Our Guest Tarah Neujahr Bryan, MAJMC, joined Health Catalyst in 2013 and has served as Editorial Director and...
060 | How Collaboration Changed HIMSS21 for Innovaccer | Dipty Desai | Studio CMO
September 10, 2021 14:00 - 30 minutes - 70 MBFor two years prior to the pandemic, marketing executives were bemoaning the effectiveness and the future of trade shows. When the world shut live events down, organizations pivoted to online. Would in-person events return? If so, would they be even more ineffective as those before the pandemic? Industries outside of healthcare looked to HIMSS as a major in-person trade show to gauge their own financial and human investment in events for 2021-22. Innovaccer's success at HIMSS is a blue...
059 | User Experience Must Begin with the User | Elisabeth Bohlmann | December Labs | Studio CMO
August 20, 2021 14:00 - 35 minutes - 83.4 MBEvery time you pick up your phone, open your computer, turn on your television, wake up your tablet, or start your enabled car, you are drawn into a user experience. How quickly, easily, and intuitively you navigate to your intended result broadly determines your satisfaction. HealthTech platforms, their sites, and their apps are often plagued with a mix of age, older tech holding on, and limits placed by regulations. How can you build an environment that builds fans instead of prompting com...
058 | Building a Culture of Security within Healthcare | Tony Anscombe of ESET | Studio CMO
August 06, 2021 14:00 - 35 minutes - 25.1 MBToday’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up. Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera. The purpose of a webinar is to bring your attendees/audience closer to what they need. In this podcast episode, Ashley Levesque from Demio walks us through the power of webinar platforms, building engagement, and how to build a webinar funnel an...
057 | Build Better HealthTech Webinars | Ashley Levesque, Demio | Studio CMO
July 23, 2021 14:00 - 50 minutes - 34.7 MBToday’s marketers wear many hats—when it comes to webinars, they have to build the slides, run the software, and follow up. Despite the reputation and stereotype of marketers being extroverted and performers, many don’t like being on stage or camera. The purpose of a webinar is to bring your attendees/audience closer to what they need. In this podcast episode, Ashley Levesque from Demio walks us through the power of webinar platforms, building engagement, and how to build a webinar funn...
056 | Security is Your Competitive Marketing Advantage in HealthTech | Joe Scotto, CyberMDX | Studio CMO
July 09, 2021 10:00 - 41 minutes - 29.1 MBAs of June 30, 2021, the ten largest reported healthcare data breaches have compromised the protected health information of 16-million patients. During the first six months of 2020, 3.5-million individuals had been compromised. Now more than ever, security is a top-level concern for every healthcare provider. Every HealthTech solution requires integration into the data system of the provider and requires access to data. How can your target customer—the CIO—keep all that data safe from bad ac...
055 | HealthTech Marketing Insights | Golden Spiral | Studio CMO
June 25, 2021 10:00 - 19 minutes - 13.9 MBWhy Studio CMO Exists HealthTech marketers are on a rare pilgrimage. The overall industry is one of the most robust economic forces in our society and HealthTech solutions are leading the way in innovation, patient connection, and much more. We created Studio CMO so that you could: learn ways to refine your market positioning build better and more successful demand generation programs understand your audience more deeply see the healthcare ecosystem more clearly meet some of the g...
054 | How Positioning Helps HealthTech Companies Survive the Marketing Doldrums | Mark O'Brien, Newfangled | Studio CMO
June 18, 2021 14:00 - 39 minutes - 27.5 MBDoes Your Positioning Set You Up for Greater Success? Positioning is the art of articulating your unique value proposition in such a way that you begin a conversation with a potential customer. Both Golden Spiral and Newfangled are experts at helping companies define their market positioning for greater success. On this edition of Studio CMO, Newfangled's CEO, Mark O'Brien, looks at the pitfalls and benefits of good positioning, how companies win, and the single most important factor to ma...
053 | Why HealthTech Companies Should Start Podcasting | Peter Birch, MetaOptima Technology | Studio CMO
May 28, 2021 14:00 - 55 minutes - 38.4 MBIs HealthTech Podcasting Worth The Investment? Should your company start a podcast or not? If so, how much will it cost, how much time it will take, and what can you expect from it? According to Podcast Industry Insights, there are 2.1 million podcasts, but only 36.5%—or 773,258—have released an episode in the last 90 days. Only about 423,000 have released more than ten episodes. Those numbers may seem daunting, but consider the number of blogs in existence—more than 800 million. Would y...
052 | How HealthTech CMOs can Diagnose SEO | Chris Turner of Golden Spiral | Studio CMO
May 14, 2021 16:31 - 38 minutes - 26.8 MBSubscribe | Transcript | Comment About Our Guest For the last four years, A. Chris Turner has guided our clients and our agency to organic and paid victories online as our Senior Director, Digital Strategy & Performance Analytics. He is a true SEO helping make websites work for companies for the last 15 years. Chris is a veteran of the United States Air Force and a lifelong entrepreneur who knows the value of a dollar and how to stretch it. Show Notes Do you need an objective set of ...
051 | Five Keys to Building Better KPIs for Your HealthTech Company | Peter Smith of Golden Spiral | Studio CMO
May 07, 2021 14:00 - 41 minutes - 28.8 MBShow Notes The Five Keys to Building Better KPIs for Your HealthTech Company Define your goals Ensure clarity of definitions Build a Culture of Attribution Remember: Data Tells a Story Make Informed Decisions John discusses content from his article, "When What You Know Can Kill Your HealthTech Marketing." Peter outlines the entire process in detail in his excellent ebook, "A Step-by-Step Guide to Building KPIs for HealthTech Companies."
050 | Behavioral Modeling Leads to Deeper Customer Insights in HealthTech Marketing | Nicole Williams of RRD | Studio CMO
April 30, 2021 14:00 - 41 minutes - 29.4 MBShow Notes Nicole Williams outlines several aspects of targeting the healthcare provider. "We must walk a mile in the patient's shoes." — Nicole Williams Remote or virtual healthcare has been adopted by less than 20% of Americans. RRD has created "Care Kits" to address the wide gap in digital adoption and the problems of many Americans who don't have a smartphone, high-speed internet access, and a webcam. As a HealthTech solution provider, your solution likely hits one major issue in ...
049 | When Your Best Marketer to Your HeathTech Buyer is Their Customer with Laura Yecies of Bone Health Technologies | Studio CMO
April 23, 2021 14:00 - 33 minutes - 23.6 MBAbout Our Guest Laura Yecies is an entrepreneurial leader, strategist, and marketer. She has had a long background in tech including stints on Netscape and Yahoo. She has been consulting with Bone Health Technologies for the last year and was recently named CEO. She was a marketing consultant for Fabric Genomics, helmed SyncThink as CEO, led Catch until they were acquired by Apple, and had tremendous success at SugarSync, a data synchronization company, as their CEO up to their acquisition...
049 | When Your Best Marketer to Your HealthTech Buyer is Their Customer with Laura Yecies of Bone Health Technologies | Studio CMO
April 23, 2021 14:00 - 33 minutes - 23.6 MBAbout Our Guest Laura Yecies is an entrepreneurial leader, strategist, and marketer. She has had a long background in tech including stints on Netscape and Yahoo. She has been consulting with Bone Health Technologies for the last year and was recently named CEO. She was a marketing consultant for Fabric Genomics, helmed SyncThink as CEO, led Catch until they were acquired by Apple, and had tremendous success at SugarSync, a data synchronization company, as their CEO up to their acquisition...
048 | Driving HealthTech Demand in the Telehealth Crowd with Samantha Bergin of 98point6 | Studio CMO
April 16, 2021 14:00 - 39 minutes - 27.7 MBSamantha Bergin is the chief marketing officer at 98point6, an on-demand digital primary care service founded in 2015 and headquartered in Seattle, Wash. Sam's nearly 25-year career centers around building and growing technology brands. Prior to 98point6, she served as vice president of marketing at Cozi, Inc., which was acquired by Time Inc. and is now owned by Meredith Corporation. Under her leadership, Cozi became one of the top 10-grossing productivity apps in both iTunes and Google Play...
047 | Do You Know Who: The Focus of Your HealthTech Marketing with Joshua Oakes | Studio CMO
April 09, 2021 14:00 - 46 minutes - 32.1 MBThe Episode in 60 Seconds How well do you know your customer? Is your knowledge limited to a single sheet of paper with a fake name and some socioeconomic and psychographic data or have you taken a deeper dive? Joshua Oakes has spent his career helping companies understand their customers at a core level. He calls his approach, "Who First." On this edition of Studio CMO, we will walk through the four steps of Who First: Audience Discovery Audience Understanding Serving Your Audience...