MOMO, Huajiao, YY, Yizhibo, and Inke. An overview of the current top players in China’s live streaming industry. A Deloitte report titled “Live thrives in an online world” shared that China is likely to remain the largest market for live streaming in 2018, with forecast revenue of $4.4 billion, a 32 percent increase over 2017, 86 percent higher than in 2016. Viewers are likely to reach 456 million.

There are so many Chinese live streaming platforms that I have broken it into two episodes. Today’s episode will covers the five platforms that I think are absolutely essential for you to know about and then in a future episode we will cover another five or so platforms that you should be aware of as well.

The five platforms we cover today include MOMO, Huajiao, YY, Yizhibo, and Inke.

For those interested in learning more, there will be a corresponding article with all the information cited in this episode so keep an eye out for that at themeetgroup.com/blog