788: Does Relationship Marketing Scale?

English - November 08, 2021 08:00 - 6 minutes - 6.02 MB
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Yesterday, I was chatting with a mate who works in a company I love.

They do their marketing the old-fashioned way, through quality, word of mouth and building long-term relationships.

But this was his question – can relationship marketing scale if we want to significantly grow the business.

I think yes ... but you need the foundations in place.