786: Thinking With A Story
Stories Mean Business - Nick Warren
English - November 06, 2021 05:00 - 9 minutes - 8.35 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 785: The Undoing Project
Next Episode: 787: Noticing Things
Yesterday, I mentioned Daniel Kahneman's book, Thinking, Fast and Slow.
This is an accessible but serious look at the science of attention, effort, judgement under uncertainty and other aspects of Behavioural Economics.
But, what I find equally fascinating is the way that Kahneman explicitly accepts and leverages the power of story to communicate his scientific work.
Episode home:
https://StoriesMeanBusiness.com/podcast/786:-Thinking-With-A-Story