775: The Two Sides of Honesty
Stories Mean Business - Nick Warren
English - October 26, 2021 04:00 - 6 minutes - 5.62 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 774: Does All Creativity Come From Darkness?
Next Episode: 776: This Funnel Doesn't Exist
I've been circling the ideas laid out in the last few episodes, and we have another brick for this thing that we're building.
Vulnerability – which I've talked about often – is honest, but so is the anger and frustration we sometimes feel. Both come out of the darkness, and both – over time – build attention. Not the thin, brittle attention of short-term tactics ... but deeper attraction of people sharing their reality.
More importantly, consistent honesty builds trust ... and trust is rocketfuel in business.
Episode home:
https://StoriesMeanBusiness.com/podcast/775:-The-Two-Sides-of-Honesty