768: Walt Disney's Business Map
Stories Mean Business - Nick Warren
English - October 19, 2021 04:00 - 10 minutes - 9.6 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In 1957, Walt Disney produced something extraordinary. But it wasn't a movie or a TV show or an animation ...
It was a map of his business strategy.
In some ways, it's exactly as you might image. Mickey, Donald and Pluto are all on show providing personality ... but they don't distract from the insight.
Disney understood franchises. He understood how the movies fed the theme parks, and how – in turn – the theme parks promoted the movies.
But that was far from the only symbiotic relationship. The ’map’ includes sections for music, books, television, merchandising and comic books ... each one feeding the others.
Each one a virtuous feedback loop – a business built of flywheels.
Listen to the episode to hear more, and learn how I'm about to bring this down to earth, and leverage a similar loop in my business.
Episode home:
https://StoriesMeanBusiness.com/podcast/768:-Walt-Disneys-Business-Map