696: Create and relieve tension

In Episode 681, I talked about Robert Fritz's principles of Structural Dynamics.

But Fritz also said something else – which I learned from the guys at TinyLittleBusinesses.com ... ''Tension seeks resolution".

When I first had that, I knew that it reminded me of something, and yesterday I found it inside Seth Godin's This Is Marketing.

"At every step along the way, create and relieve tension as people progress in their journeys toward their goals."

So here's the lesson. When we tell stories we are making change, and our audience follows that change because of the constant creation and release of tension. This is as true of my website as it is of my 120,000 word thrillers.

Tension seeks resolution.

See the very last link on the page, for details.