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686: The hardest part of the story
Stories Mean Business - Nick Warren
English - July 29, 2021 04:00 - 5 minutes - 4.73 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 685: Why humans love patterns
Next Episode: 687: Write through your conflict
I've talked a lot about how we create and resolve tension in stories ... how opening up gaps can pull our prospects into our world.
But what happens next?
Every 'list post' headline is leveraging curiosity... every website is offering an 'ethical bribe'.
But, that's the easy part.
As I said in the final Mad Men episode ... the hardest part of any story is the end – how we deliver on that tension.
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https://StoriesMeanBusiness.com/podcast