I've been sitting on Zoom a tonne today, which of course can be crazy draining.


But this wasn't like that.


Both the people I talked to were funny, enthusiastic and deeply passionate about their subject.


(THANK GOD and all the little fishes.)


We talked, we laughed, we went off on wild tangents that led to gold.


Time flew by.


The lesson here is obvious ... but it's definitely NOT common sense.


If you aren't excited about your thing, how likely is it that anyone else will be?


(Note: Excitement is infectious, but apathy is more so.)