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684: Let's get passionate
Stories Mean Business - Nick Warren
English - July 27, 2021 04:00 - 5 minutes - 4.73 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 683: The rush to tactics
Next Episode: 685: Why humans love patterns
I've been sitting on Zoom a tonne today, which of course can be crazy draining.
But this wasn't like that.
Both the people I talked to were funny, enthusiastic and deeply passionate about their subject.
(THANK GOD and all the little fishes.)
We talked, we laughed, we went off on wild tangents that led to gold.
Time flew by.
The lesson here is obvious ... but it's definitely NOT common sense.
If you aren't excited about your thing, how likely is it that anyone else will be?
(Note: Excitement is infectious, but apathy is more so.)