678: Signature Content

Stories Mean Business - Nick Warren

English - July 21, 2021 04:00 - 5 minutes - 4.72 MB
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Where would you go if you could go deeper? What would you teach?

Often, we seem to be living in a world ruled by summaries, hacks (haha) and bullet-points.

And it isn't just other people's content, it's our own.

Hell, I created the world's shallowest podcast. Why go deep when you can go long?

Because deep is where your best clients are ... and where your super-fans live ... and because deep is likely to win you the most valuable traffic ... and because ... hopefully ... you love what you do.

So, I ask again. What do you want to teach?