1125: The Power of Tiny Signals
Stories Mean Business - Nick Warren
English - October 12, 2022 04:00 - 7 minutes - 6.54 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Here’s a puzzle…
Most leaders agree that storytelling is powerful, but few can articulate why.
Here’s a big clue >>
In the New York Times bestseller, Pre-Suasion, Robert Cialdini demonstrates our vulnerability to tiny signals …
His examples blow my mind:
How writing down a big number makes us more likely to buy an expensive box of chocolates.
How hearing French music makes us more likely to buy a bottle of French wine.
How asking whether someone is adventurous makes it more likely that they will try an untested product.
How handing someone a hot drink can make them feel more warmly towards us.
In each of these cases, the unconscious 'landscape’ bleeds out into the decision making brain.
Small things can make a big difference.
Which hints at why storytelling can be so powerful.
Well-crafted stories aren’t small … they command, direct and focus attention.
That’s why they can reshape reality.
Tomorrow, I’ll reveal the 3-line story that launched my web agency in the late 1990s.
It’ll be right here at 7.17AM, London time.
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The Stories Mean Business podcast with Nick Warren.
One Idea A Day, Every Day.
Get deeper into business storytelling:
https://storiesmeanbusiness.com/storybusiness/
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