Embracing the Tension of Your Marketing Values
storyOS
English - May 02, 2022 08:00 - 19 minutes - 45.4 MB - ★★★★★ - 103 ratingsArts Business work creative inspirationaltalks motivation productivity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Story's greatest power is not in its ability to simply convert, but its ability to connect. If you want to play the long game you must lead with connection first. But for a change-maker who wants to make a bigger difference faster, that can be a little bit complicated. It can be difficult to be patient with the long-term value journey when the cause that you are trying to amplify needs attention now. In this episode, we dip into the archives of a recent Round Table conversation with Ben Stewart, co-founder of Louder Agency, Brand Messaging Strategist and Copywriter, Janelle Traister, as well as Artist and Activist and longtime friend of the STORY Community, Benjamin Von Wong. Listen in as they discuss the tension that often comes from honoring your values in the process of amplifying stories worth telling.