Ep. 33 - Nir Eyal: How to Build Habit Forming Products + Self-Publishing a NY Times Best-Seller

Author Nir Eyal joins the podcast for a discussion around his NY Times best-selling book “Hooked:  How to Build Habit Forming Products.”  Nir explains the 4-step process around building products that capture people’s attention.  From Facebook to WhatsApp to Pinterest – Nyer has spent years contextualizing academic research, applying it to help entrepreneurs build habit-forming products. 

Our website with all the archives:  http://www.influencereconomy.com/

Nir is a pioneer when it comes to self-publishing.  He details the journey of his book becoming a best seller and how his blog, community, and self-published e-book helped land his book on the NY Times list.  It’s an amazing story that all writers can learn from.

How Nir started writing his blog to answer his own questions about how products create habits
How hearing Mark Zuckerberg speak when Nir was in Stanford business school inspired his curiosity around the hooked model
How Facebook & WhatsApp nailed the Hooked model
The difference between vitamins (nice to have) and pain killers (must have) when building products
A guide to the 4-Step Hooked process: 1) Trigger 2) Action 3) Reward 4) Investment
How podcasts apps. like Stitcher form habits for their listeners
The GEM model (Growth, engagement, monetization)
How Nir’s career transitioned from entrepreneur into story-teller
How Nir reach the NY Times best-seller list with the help of his community of blog readers

Nir's website and connectig wtih him on Twitter:  http://www.nirandfar.com/ https://twitter.com/nireyal

Ryan on Twitter:  https://twitter.com/ryanjwill

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