The unique shopping habits of millennials and Generation Z mean retail and marketing are ripe for disruption. And startups are uniquely positioned to take advantage. Visual search platform Snap Tech and marketing technology provider BrandTotal, members of the Oracle for Startups program, are two such companies. Jenny Griffiths, CEO and co-founder of Snap Tech, and Alon Leibovich, CEO and co-founder of BrandTotal, join the podcast to discuss how younger shoppers are different—and how emerging technologies such as artificial intelligence can help meet their needs.