Storage Unpacked 252 – A Vision of Storage Future with Coz from Pure Storage

In this episode, Chris meets with Pure Storage co-founder John Colgrove (aka Coz) to discuss where the future of data storage lies in the enterprise.

In this episode, Chris meets with Pure Storage co-founder John Colgrove (aka Coz) to discuss where the future of data storage lies in the enterprise. This recording was made at the October 2023 Pure//Accelerate event in London and has a little bit of microphone noise at the beginning (apologies!). However, keep listening for some great insights.

In this conversation, Coz explains how Pure Storage has put efficiency at the core of design and product evolution. However, this doesn’t just mean an increase in media capacity, but a vastly improved density and power consumption story. Gains are also being made in software, with continuous improvements in erasure coding overhead and data reduction techniques like compression.

Where will the future lie? NAND flash has many years to go yet, replacing the HDD entirely in the enterprise, if Pure Storage is to be believed. In the meantime, materials science improvements will continue to drive costs down and capacities up. Exactly how far those trends will continue remains to be seen, but we can guarantee that vendors like Pure Storage will be focused on continuous delivery of value to customers.

Elapsed Time: 00:20:36

00:00:00 – Intros
00:02:55 – Change is in place in the storage industry
00:03:22 – Power budgets are determining technology choices
00:06:02 – Customers want greater efficiency
00:08:35 – New chassis will allow more modules in the same physical space
00:09:54 – A modern SSD has the capability of an entire rack of storage from 2000
00:11:31 – Can we envisage an 11PB flash module?
00:12:24 – Gains aren’t always about increases, but about reductions
00:13:02 – Pure Storage merges engineering, software and commercials
00:15:44 – Materials science is driving the improvements in computing
00:17:39 – New technologies will appear to replace flash
00:18:20 – Optane was killed off by economics
00:20:03 – Wrap Up

Related Podcasts & Blogs

Storage Unpacked 251 – Modernising Storage as a Service with Prakash Darji
Storage Unpacked 248 – FlashArray R4 Announcements from Pure Accelerate 2023
Storage Unpacked 245 – Design Strategies fro 300TB Flash Drives with Shawn Rosemarin
Pure Storage announces Disaster Recovery-as-a-Service, SLA guarantees and operational cost rebates
Pure Storage: No New Hard Drives WIll be Sold by 2028 – Really?

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