Still Unsponsored - Marketing Podcast
29 episodes - English - Latest episode: almost 4 years ago -Chris W and Zach K explore leading teams of marketers, marketing trends, management conundrums and other random topics.
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Episodes
Knowing when to talk strategy and when to talk tactics.
July 28, 2020 13:00 - 19 minutes - 26.9 MBBit of a meandering podcast this time. The main topic is strategy vs tactics and knowing how to address an audience on either subject. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Watch Us Live: Youtube: https://www.youtube.com/channel/...
Monetizing Your Podcast with EMS 20/20
July 21, 2020 14:10 - 52 minutes - 71.9 MBWe help EMS 20/20 figure out how to monetize their podcast. We cover a range of topics from being an appealing advertising target, affiliate links, newsletters, and more abstract ways of generating revenue from your podcast. About Still Unsponsored: Still Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with conte...
Marketing Tools We Hate
July 16, 2020 14:54 - 33 minutes - 46.4 MBStill Unsponsored is a podcast and live steam for the professional marketer who wants actionable advice from a community of real players. Unlike other channels Still Unsponsored is not for n00bs wanting to get rich quick or filled with content that has no actual value. Watch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillU...
Proving the Live Steam Concept and Traveling During Lockdown
July 06, 2020 12:00 - 30 minutes - 42.4 MBWatch Us Live: Youtube: https://www.youtube.com/channel/UC83mH41fhH4Dn17LDLhyDRQ Facebook: https://www.facebook.com/stillunsponsored/ Twitch: https://www.twitch.tv/stillunsponsored Periscope: https://www.pscp.tv/StillUnsponsored/ Email Us: StillUnsponsored at Gmail Instagram: https://www.instagram.com/stillunsponsored/ Twitter: https://twitter.com/StillUnsponsord
Finding and Plugging Your Performance Holes
June 05, 2020 18:09 - 41 minutes - 56.9 MBZach and Chris breakdown the tools and techniques they use to monitor and fix performance.
Build Your Battle Station! Managing yourself and others while working from home.
May 18, 2020 11:00 - 46 minutes - 63.5 MBZach and Chris discuss the chaos caused by lockdowns, how different organizations have handled the new reality, and what you can do to make yourself successful while working from home.
Ep 23: Pivoting To Deal With Coronavirus
May 10, 2020 19:59 - 19 minutes - 26.8 MBIn the midst of a global pandemic, Zach and Chris discuss how they are navigating their teams through the crisis. This episode focuses on what we are seeing in the marketplace and what we are doing about it.
Ep 22: Everything You Need To Know About Launching A Product
April 16, 2018 11:00 - 23 minutes - 21.3 MBShow Overview: 0:00 - Intro 2:15 - Product Launches and Post Launch Optimization 8:30 - Awkward Silence 8:40 - More Product Launch Talk 10:50 - Goal-Seek Marketing 12:43 - Facebook / Cambridge Analytica / User-based Retargeting 21:40 - Closing Key Takeaways for Launching a product: Plan your launches and keep notes on what does not go well for future launches. Successful launches are all about optimization. Your optimization team should be multi-disciplinary but in the war room...
Ep 21: The End Is Near, if you are running unsecure content or are Snapchat.
March 26, 2018 13:00 - 24 minutes - 22 MB0:00 - Intro 2:40 - Chrome punishing sites for autoplaying 4:28 - Zach and I argue about Google Analytics integration 8:00 - Twitter’s war on spam - Tweetdecking 10:23 - Instagram allowing API access to posting 13:15 - Drake breaks Twitch records 17:00 - Snapchat again 22:00 - Closing Links: Chrome change to Auto Plan and SSL: https://developers.google.com/web/updates/2017/09/autoplay-policy-changes Twitters war on spam: http://www.newsweek.com/tweetdecking-why-twitter-suspe...
Ep 20: Influencer Marketing Works, Unless you are Snapchat.
February 26, 2018 13:00 - 24 minutes - 22 MBOh hey, we are still doing this. Back from NYC we discuss: Instacart still being alive and well funded apparently, SNAP being killed by a single tweet, Companies ranked by NPS score and KUIU a hunting company trying to build the best gear while keeping prices under control. Full Show Notes at StillUnsponsored.com Show Overview: 0:00 - Intro 0:18. - NYC Episode 2:00 - Instacart 12:40 - SNAP is Dead 21:20 - NPS scores compared 26:00 - KUIU Links: Amazon is building a $1.5 b...
Ep 19: View Through Conversions on NY Steak
February 12, 2018 13:00 - 26 minutes - 25.1 MBLIVE FROM NEW YORK! Its Still Unsponsored! This one is a bit of a wreak. We struggle with a new audio setup that turn out also be a terrible analogue radio receiver. Still we press on and talk the virtues of aged beef in New York City, which sports ball ads have long term staying power and what dumbasses are trying to kill youtube monetization this week (hint: its the same guy). Finally we go deep into view through conversion and how you should think about them. Show Outline: 0:00 -...
Ep 18: YouTube is taking our money.
January 29, 2018 21:07 - 22 minutes - 21.5 MBWarning, don't gorge on breakfast tacos before recording if you want to make an energetic and engaging podcast. In this episode we lazily discuss: the possibility of Amazon coming to Austin, Twitter telling people they interacted with Russian trolls, Superbowl advertising, and YouTube booting people off monetization. Quick Links: 0:00 - Opening 1:18 - Amazon’s New HQ 6:20 - Twitter to tell people they interacted with Russian Trolls 13:28 - Super Bowl advertising 17:00 - YouTube boot...
Ep. 17: This is not an episode, carry on.
January 21, 2018 13:00 - 41 seconds - 1.62 MBDue to travel schedules and other engagments we will be back on next week.
Ep. 16: Roboganic Growth Hacking
January 15, 2018 13:00 - 34 minutes - 32.1 MBWe blast through this one so we can examine the dark side of social media. Does using a robot help your accounts? If you were going to do it what would you do? We also look at Facebook's "Nuclear" announcement, YouTube drama and the Virtual Assistant landscape. QuickLinks: 0:00 - Opening 1:30 - Facebook 7:00 - Logan Paul 9:00 - Virtual Assistants 19:44 - Roboganic Growth Links: Zuck's Announcement Facebook Announcement Analysis Logan Paul (again) Cortana Tech Crunch Smart ...
Ep. 15: Hiring a Designer, Apple's Batteries. How you can mitigate dumb YouTubers. And Chrome is the New IE?
January 08, 2018 13:00 - 39 minutes - 38 MBEpisode Summary: This time on the show we discuss how Apple screwed themselves while trying to deliver a better customers experience. Then how Logan Paul's trip to Japan's "Suicide Forrest" will impact creators and advertisers and how you can mitigate these problems. Chrome is the new Internet Explorer???? We talk about Chrome's dominance causing generalized internet pain. Finally we tell you everything you need to know to successfully hire a kickass designer. Question of the Show: What is...
Ep. 14: 2018 Predictions, Patreon Spreadsheet Fail and Net Neutrality Fail
January 01, 2018 13:01 - 38 minutes - 36.6 MB0:00 - Intro 1:55 - Patreon 7:54 - Net Neutrality 16:00 - Review 2017 Predictions / 2018 Predictions Predictions: Still Unsponsored survives another year Video Advertising maintains its dominance VR/AR arrives without fanfare Until VR is on consoles it will not be mainstream Technical SEO becomes more important Google attribution tool becomes dominant / independents go out of business All about the brand Chatbots explode Sub 6 months before Net Neutrality blow out. Will it be...
Ep 13: Holiday Greetings from Still Unsponsored
December 25, 2017 17:07 - 52 seconds - 1.78 MBGo back to your families already!
Ep 12: The One Where We Hate on People Then Talk About Turning Haters Around - Brand Shaming, Get Rich Quick People and Making The Most of Bad Customer Situations
December 13, 2017 13:00 - 31 minutes - 29.8 MBThis time we discuss #SleepingGiants and other activist movements. These guys are trying to kill sites they don't like by getting brands to pull ads. Unfortunately they are typically complaining about retargeting while padding the stats of the shitty websites. Then we go in on Tai Lopez. Definitely a smart and successful guy. But definitely in the 'get rich quick' zone. Check out the disclaimer on StillUnsponsored.com. We will save you from the retargeting he runs. Finally, we discuss how ...
Ep 11: The One Where Chris Gets Mad at Zach - Retail Strategy, Apple killing the internet, Google Puts Bias in the System
December 11, 2017 13:00 - 31 minutes - 29.8 MBWe dive into several stories we found interesting. Retailers dropping storytelling, but not really. Also they want you to please save them from the Amazon apocalypse. Apple ruining internet marketer's lives by killing cookies after 24 hrs. Can you survive with just a smart watch? Finally a follow up from last episode, Google is in fact using data rules to make their advertising product look better. Outline: 0:00 - Intro 1:38 - Retailers Dropping Storytelling 4:07 - A/B Testing Conundr...
Ep 10: Marketing Attribution Vendor BullS#$t Test and Protecting Individual Privacy in a Big Data World
December 04, 2017 13:00 - 37 minutes - 35 MBEpisode Summary: Data Scientist Elliott Whitling joins us to discuss how marketing attribution vendors probably work behind the scenes. He outlines why you should ask the vendor how the vendor's algorithm learns and why you need to ask about identifying false positives. Then we look at what big data means for your anonymity. Finally, we dive into the differences between data scientists, data engineers and data analysts. Marketing Attribution Vendor Buying Guide: How does the algorithm lea...
Ep 9: How to get companies to throw money at you in the affiliate marketing world.
November 27, 2017 12:01 - 17 minutes - 16.9 MBMany affiliates that we interact with are awesome people and master marketers. However there are some that are looking to make some bucks at our expense. We break down the difference between those we have unlimited budget for and those that we want to strangle.
Ep 8: Crushing Promos and Dealing with Brand Fallout.
November 20, 2017 13:00 - 29 minutes - 28.2 MBOverview: Our complete playbook for crushing promotions. Best practices, execution and potential fallout from success. Outline: 0:00 - Intro 1:39 - Main Topic 2:26 - Foundations / Working with Your Finance Team 6:40 - Promo Playbook 16:30 - Execution 25:55 - Managing Success / Preserving Brand Equity 28:30 - Closing
Ep: 7: Doin' Q/A for the Backlinks, Marketing High Skill Professional Services
November 13, 2017 13:00 - 33 minutes - 31.7 MBWe answer some marketing 101 questions from Quora then dive into marketing niche specific professional services with no budget.
Ep 6: Travel Misadventures, iPhone Pricing and B2B E-Book Publication
November 07, 2017 19:00 - 31 minutes - 30.3 MBPro-tips for turning around travel catastrophes, how Apple is using fancy financing and pricing to drive sales and launching a B2B focused eBook.
Ep 5: Side Hustlin' for Fun and Profit
October 27, 2017 02:22 - 27 minutes - 26.3 MBShould you side hustle, should you hire people who side hustle? YES! Also we "help" someone with imagined marketing problems.
Ep 4: Maximizing Your Daily Productivity, YouTube Demonetization and Facebook Still In The News
October 22, 2017 00:51 - 43 minutes - 40.8 MBWe give you our template for getting the most out of your day. Why you should care about YouTube creators not getting paid. Facebook still in the news for crazy election stuff. And KFC Doing it right on social media.
Ep 3: Creating a Podcast, Kevin Rose Buying Listeners and Beer industry on the Struggle Bus - Live from New Orleans
October 17, 2017 18:25 - 41 minutes - 39.2 MBThis time we deal with ambient noise in the Big Easy. Topics include Amazon’s disruption machine destroying athletic ware, millennials drinking wine not beer, and building out a podcast. We describe our podcast launch plans, so if you are here, this plan worked on you.
Ep 2: Winning Presidential Campaigns with Facebook ads and Work Life Balance
October 14, 2017 23:29 - 1 hour - 58.4 MBHow Trump used Facebook to win an election and how the general population does not understand that marketing tool, Dove's massive Facebook blunder, McDonald’s willing the social media / cultural relevance lottery then dig into what work-life balance means as you start to advance in your career.
Ep 1: OG Internet Marketers, Designing Your Own Podcast, IoT Privacy
October 14, 2017 23:26 - 53 minutes - 74.5 MBOG internet marketers, Facebook’s growing roll in our lives, privacy and future episodes.