Stick to the Script artwork

Araia Tesfamariam - Rson Cigars

Stick to the Script

English - December 18, 2020 10:00 - 2 hours - 99.8 MB
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Next Episode: Lisa Sigler - JRE Tobacco, Casa Cuevas, Gran Habano

Araia, co-owner of Rson cigars joins us this episode. Tune in to hear about the finer points of running a boutique cigar company. Araia takes us through the ins and outs of creating, selecting, and bringing a stick to the market. As a marketing expert, Araia shares a wealth of insight about cigar consumer's behavior. Enjoy as we Stick to the Script!