SuperMac War Story 4: Repositioning SuperMac – “Market Type” at Work

Steve Blank Podcast

English - March 31, 2014 00:14 - 6 minutes - 6.34 MB - ★★★★★ - 19 ratings
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With insight into our customers, the first part of our strategy was to understand what kind of positioning problem we had. Was SuperMac attempting to introduce radically new products and create a new market? No, not really.